With clients ranging from Walmart to MySpace to Captain Morgan’s Rum, Foundation Content, an Indie Film/Advertising and Production Collective specializing in cross-platform marketing, is significantly expanding its Culver City, CA, operations, and, concurrently, has consolidated its Chicago office. The announcement was made today by Samantha Hart, Co-Founder and Chief Creative Officer, Foundation Content.
Foundation Content’s Culver City office is expanding its editorial service offerings, and is adding graphics, color, and finishing to the mix, all in efforts to better reflect the company’s rapidly increasing base of West Coast clients. Foundation will also continue to work closely with its existing Chicago-based clientele on a diverse array of projects, but effective immediately, will do so via its California-based production, creative, and executive teams. A scaled back staff remains in Foundation’s Chicago offices, and is presently wrapping up existing work there.
“As our business model continues to evolve, so must we,” Hart said. “We are learning to adapt to where our energies are best spent, and we’ve determined that our Culver City headquarters requires most of our creative resources. We have decided to focus our attention, during 2013, to our West Coast front. A small team will remain in place in Chicago during this time of expansion and transition.”
Foundation Co-Founder James L. Lipetzky adds, “When we originally launched our company in Chicago nine years ago, we were a traditional post house. However, since that time, we have evolved. Today, we stand as a multi-faceted, full-service creative boutique with a diverse array of clients. We will be forever grateful to the Chicago community for having embraced us all these years, and we look forward to continuing relationships with our loyal clients based there. At the same time, we are very excited about the expansion of our company, and will continue playing to our creative strengths, consolidating them under the auspices of our Culver City headquarters.”
About Foundation Content
Foundation Content was founded by James Levon Lipetzky and Samantha Hart in 2004 in Chicago. The duo relocated their headquarters to its Culver City, CA, location in 2011. As an “Indie Film and Advertising Collective” that specializes in the creative ideation, production and delivery of compelling advertising and marketing campaigns for a diverse group of clients, the Foundation Content team focuses on collaboration and efficient execution, helping clients find new and innovative ways by which to get their message across to their target audiences.
Foundation Content’s clients include Walmart, Sony Electronics, MySpace, Microsoft, Atlantic Records, Radical Skincare, and many others. For more info, please see: www.foundationcontent.com and also fin us on Facebook here.