When United Way Chicago asked Foundation to create a video to be presented during their gala event on May 14th, we came up with a unique concept that had our crew shooting all over the city. Through production and special effects, we took their signature LIVE UNITED t-shirts to the streets by extending a clothesline across the entire city from the Northwest Suburbs to the Southside! President Samantha Hart says, “The goal was to highlight how United Way ties the people of this great community together.”
Check out the video here: http://foundationcontent.com/popup/old/unitedway.html
Watch. Share. Live United.
About Foundation
Foundation is a full-service production/post/vfx company and creative engine with offices in Santa Monica and Chicago. Founded six years ago by James Lipetzky and Samantha Hart,Foundation has in the past several years firmly established itself as the go to production resource for innovative and inspired work offering clients service and vision beyond traditional advertising.