Foundation Content‘s Co-Executive Producers Carrie Lewis and Tracy Heropkie are starting off the new year with an eclectic slate of projects two of which are debuting this month.
Universal Music Group’s Elizabeth and the Catapult have a new video for their hit song “Race You” which will have it’s world premiere on January 25th via Yahoo Music. The video was a true collaborative effort by the whole team at Foundation and features 2D and 3D graphics art directed by Jennifer Moody.
Music Box Films will also be debuting a new trailer crafted by Anna Patel for German film “North Face” on Hulu and Apple‘s trailer pages. We are proud to be Music Box Films‘ partner in bringing these intriguing foreign films to the domestic marketplace.
Both Executive Producers have their own unique approaches towards producing, which is why they work so well as a team; constantly bringing new ideas and perspectives to the table.
“Creativity and strategy are equally important when you are crafting any piece of advertising but can be even more creatively challenging when you are trying to sell a foreign film or a music video for a new band” Heropkie says of their latest projects. Carrie Lewis adds “It”s exciting to have so many varied projects in the shop and stimulating to see the team stretching the creative boundaries.”
Meanwhile, Foundation’s Los Angeles Producer, Stacy Paris, continues to have success in marketing Foundation’s directing duo Focus Creeps, Ben Chappell and Aaron Brown, who are very busy in the editing suite with Matt Egan finishing up a music video for Matador’s act, Cold Cave, before embarking on a ten city tour to document three different bands.
Foundation Content is a full-service production/post company and creative engine with offices in Santa Monica and Chicago.
