Foundation Content, an Indie Advertising and Production Collective specializing in cross-platform marketing for a diverse array of clients, was involved in the production of a new, viral video in conjunction with Rivet Global, promoting the partnership between Microsoft’s “Shape the Future” Campaign and VH1’s “Save the Music” Foundation. The new video stars recording artist Gavin DeGraw, and was shot at the Gibson Beverly Hills (CA) Guitar Showroom. Samantha Hart, CEO, Co-Founder and Chief Creative Officer of Foundation Content, made the announcement.nnFoundation Content’s James Levon Lipetzky directed the new video, which was edited by the company’s Suzie Moore in Chicago. The partnership between Microsoft and VH1 is a unique program designed to promote Microsoft’s “Shape the Future” and VH1’s “Save the Music” with celebrity spokesperson Gavin DeGraw. These two organizations are working together to bring technology and music access to schools across the country and the world. nn
nTo see this new video on Facebook, click here & “Like”nnIn the piece, we see a number of young students interacting with musical instruments and computers, as Gavin DeGraw says, “Technology’s impact on my career has been massive,” after which these young people are seen playing their instruments. Says Jacklyn Shea, VH1 “Save the Music’s” Program and Communications Manager, “The VH1 Save the Music Foundation is a non-profit organization dedicated to restoring instrumental education across the U.S. and to raise awareness about the importance of music as part of every child’s education.” Adds Anthony Salcito, Microsoft VP of Education, “Right now, Microsoft is working to improve the quality of education around the world. In partnership with VH1’s ‘Save the Music,’ we’re providing tools for students, whether it’s a laptop or a trumpet, to make a difference in their lives.” nnAs DeGraw continues to discuss the importance of technology and music, we see a montage of young people as they interact with their laptops, mobile phones and instruments. These students are also seen receiving information and consultation from Mark Johnsen, Director of Bands, Sherman Oaks Center for Enriched Studies, who next conducts the young musicians as they perform as a full band. A diverse array of young musicians next appear, discussing the importance of technology and how it has enhanced and furthered their musical educations. At the end of the piece, DeGraw says, “Music—this art form, is one of the most important identifying tools for our culture. You young people are very important—you represent an entire era of a culture.” nnSaid Hart, “We truly hope that everyone who watches the video, will join the movement, and raise their voice to support bringing technology and music to schools! We’re very proud of our participation with this special project, and we hope everyone who becomes aware of this campaign helps us spread the word.”nAdds Becca Stahl, Account Executive, Rivet Global, “We’re so happy with how everything came together in the conception and production of this great video. And we want to thank Foundation Content for being such an integral part of making this happen. Congrats to the Foundation team for creating such an inspirational video that ties this whole thing together!”nnCreative CreditsnAgency: Rivet GlobalnAgency Creative: John Gallagher, Mitch Branstetter , Brian TrostnVP, Account Director: Mike GigernSenior Account Executive: Erin WillnernAccount Executive: Becca StahlnProduction/Post: Foundation ContentnDirector: James Levon LipetzkynProducer: Stacy ParisnEditor: Suzie MoorenPost-Producer: Megan GuerrantnColor: Ryan StemplenAudio: Joe FloodnnAbout MICROSOFT’S “SHAPE THE FUTURE” CAMPAIGNnMicrosoft’s “Shape the Future” is a program aimed at helping governments invest in education technology to create jobs, drive economic growth and increase competitiveness. In the past three years, Microsoft has helped 42 countries bring technology access to over six million students, educators and families. Please see “Shape the Future” on Facebook herennAbout THE VH1 “SAVE THE MUSIC” FOUNDATIONnVH1 is dedicated to restoring instrumental music education in America’s public schools. Music Education = Brain Power. The VH1 Save The Music Foundation is a non-profit organization dedicated to restoring instrumental music education in American public schools, and raising awareness about the importance of music as part of each child’s complete education. The Foundation relies on donations to execute its mission. Since 1997, the VH1 Save the Music Foundation has provided $47 million worth of new musical instruments to more than 1,750 public schools in more than 100 cities around the country, impacting the lives of more than 1.6 million public school students. Visit: www.vh1savethemusic.com nnAbout RIVET GLOBALnRivet Global is a full service marketing agency, specializing in Branding, Advertising, Digital, CRM, Mobile, Promotions, B2B, Direct Marketing, Shopper Marketing, Media Planning & Buying, Social Media and Experiential Marketing. The company has offices in New York, Chicago, San Francisco, St. Louis and Toronto. Please see www.rivetglobal.com.nnAbout FOUNDATION CONTENTnWith offices in Culver City (CA) and Chicago, Foundation Content was founded by Samantha Hart and James Lipetzky in Chicago in 2004 as an “Indie nAdvertising Collective” that specializes in the conception, production and delivery of compelling advertising and marketing campaigns for a diverse group of clients. In conjunction with its creative partners, the Foundation Content team focuses on collaboration and efficient execution, helping brands find new and innovative ways by which to get their message across to their target audiences. The company is a Certified WBENC Minority/Womens’ Business Enterprise. n nFoundation Content houses producers, directors, writers, editors, 2D/3D motion graphics artists, sound designers, along with smoke and color rooms, and shooting stages on the premises of each location. The company specializes in handling projects from inception to exhibition—and any stage in between. As an n”Indie Advertising Collective,” Foundation Content exudes the energy of an indie film company, the experience of an established production & post production house, and the vision of a design boutique.n nFoundation Content’s clients include Walmart, Sony Electronics, Nissan, Whole Foods, vitaminwater, United Way, Radical Skincare, and many others. For more info, please see: www.foundationcontent.com and also visit us on Facebook.
Contact:
Media Contact for Foundation Content: Dan Harary Asbury PR Agency Beverly Hills, Ca 310/859-1831 Contact Dan via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
Goldcrest Post provided post services for both seasons of Severance, including picture editorial support, sound editorial, ADR and sound mixing
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More
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