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    Foundation Builds Dynamic New Graphics Division

    By vignette@foundationcontent.comUpdated:No Comments1976 Views
    CHICAGO & LOS ANGELES -- (SPW) --

    The creative services and digital production team at <a href="http://(www.foundationcontent.com)“>Foundation announce the formation of a fully integrated motion graphics division with former Lift motion designer Curt Cooper taking the lead as Creative Director. The as yet unnamed group will be part of <a href="http://(www.foundationcontent.com)“>Foundation‘s full-service production/post company, which offers complete creative, concept through completion, in new media, music video, branded films, webisodic, and traditional broadcast spots.

    “With their focus on innovation and collaboration, the <a href="http://(www.foundationcontent.com)“>Foundation philosophy is a perfect fit,” says Cooper of his new role. “This is a company that truly believes in the power of the idea.”

    Also migrating from Lift is Lusia Boryczko, who will assume the role of producer, Kyle Shoup, who becomes Senior Motion Designer, and Motion Designer Jessie Willis.

    The new team builds on the already strong core of Senior Motion Designer Jennifer Moody, Designer Jamin Clutcher, and Jason Voke who rises to Associate Creative Director.

    “They’ve done diverse work from Target to the main title for ABC show “Happy Town,” along with some amazing music videos. We’re excited about the projects in the pipeline,” adds Boryczko.

    With such an impressive lineup of talent, the new division represents a formidable force in the in the Chicago market and beyond. The team will also be servicing clients from <a href="http://(www.foundationcontent.com)“>Foundation‘s Los Angeles office.

    About <a href="http://(www.foundationcontent.com)“>Foundation
    <a href="http://(www.foundationcontent.com)“>Foundation ((www.foundationcontent.com)) is a full-service production/post company and creative engine with offices in Santa Monica and Chicago. Founded six years ago by James Lipetzky and Hart, <a href="http://(www.foundationcontent.com)“>Foundation has in the past several years firmly established itself as the go to production resource for innovative and inspired work offering clients service and vision beyond traditional advertising.

    Contact:

    Vignette-Noelle Lammott Director of New Media (www.foundationcontent.com)">Foundation Content 200 E. Ohio Street Chicago Il 60611 312.951.8734 Contact Vignette via email

    SPW Category:Filmmaking Products and Services



    The Light and BIEN Form Creative & Strategic Alliance

    Wednesday, January 15, 2025
    Becky Morrison from The Light & Ricardo Roberts from BIEN.

    Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.

    The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.

    “I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”

    “I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”

    The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More

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