Nate Brown has joined CG and design company re:think studios as Partner and Executive Producer.
Brown, a former agency producer at DDB, Crispin Porter + Bogusky and Critical Mass has partnered with Brian Bullock, Jessica Simmon and John McGrath to expand the Chicago-based company. Bullock serves as the company’s Creative Director, Simmon as editor and finishing artist and McGrath as the Operations Manager.
“We’re building a dream team here in Chicago to create world class CG," says Bullock. "Nate is an extremely talented and trusted member of the advertising community and we’re thrilled he’s decided to join re:think studios as Executive Producer.”
In late 2010, Bullock and Simmon founded re:think studios to “rethink” the traditional large post-production studio model by creating a low-overhead structure focused on CG and design.
“I saw the re:think team focusing on CG by building out the pipelines and bringing in the talent to take on complex CG and VFX projects, while providing great value to their clients. Creative teams I worked with were often eager to get onboard with re:think’s creative approaches, and their low-overhead model and resourcefulness made a lot of challenging projects possible for agency clients,” says Brown.
During his agency days, Brown engaged re:think studios for numerous CG and design projects. “Transitioning from the agency side to re:think studios was a natural fit. I had worked with the re:think team on many projects and loved their philosophy and the great work they produced. I saw them embracing a model focused on design and CG that I see a great future in.”
While at agencies Brown saw production evolving and budgets shrinking, “I got to a point where nearly every project I produced required 100% CG or a great deal of it. With production budgets shrinking, CG is becoming a solution due to its creative flexibility, ability to cost-effectively go cross-platform and its tremendous value to clients. I like to view CG as not only a post-production technique, but as a complete production solution.”
Brown joined re:think studios on January 3.
About re:think studios
re:think studios focuses on design driven photo-real CG and complex CG simulations such as liquids, crowds and CG food. re:think also does VFX, editorial and finishing. Recent projects include work for Philips/Norelco via Walton Isaacson, Clorox via Critical Mass and Trek via Arum Design.
re:think studios is currently located at 955 Fulton Market in Chicago’s West Loop. The company has a permanent space under construction, also in the West Loop, that will be completed this spring. www.rethinkstudios.tv