Foundation’s directors Focus Creeps‘ recent video for Arctic Monkeys‘ hit “Suck It and See” was voted #2 best video of 2011 by NME. nnShot with a slightly more narrative edge and inspired by past “lost weekends” in LA, from Lennon to Lemmy, the music video imagines: what if a rock and roller were lost altogether and never came back? The video is a behind the scenes fragments of Matt Helders’ outlaw “lost weekend” out in the wild west.nn
Arctic Monkeys “Suck It and See” from Foundation Content on Vimeo.
nCreditsnDirector: Focus CreepsnProducers: Stacy Paris and Evan CohennDP: michaelragen.comnVFX: Kyle ShoopnLabel: Domino RecordsnSpecial Thanks: Randy Benjamin – Picture Vehicle Rentals nnAdditionally, the Focus Creeps just wrapped their first broadcast spot, produced by Foundation’s Stacy Paris, for Coffee Bean & Tea Leaf.nn
Coffee Bean & Tea Leaf “One Touch” from Foundation Content on Vimeo.
nShot on Super 8, the commercial introduces CBTL’s new Kaldi one touch coffee machine and features the Creeps’ signature style. The spot was edited by Anna Patel and color corrected in house by Tom Rovak with motion design by Foundation’s Jamin Clutcher.nnNext up is a series of web documentaries for Whole Foods.nnAbout Foundation ContentnFoundation Content is a full service production and post company with a focus on innovation, collaboration, and efficient execution designed to maximize creative potential across multiple platforms. Between their Culver City and Chicago offices, they house producers, writers, directors, editors, graphic artists, sound design, a top colorist, and stages, and handle projects from inception to exhibition. With the energy of an indie film company, experience of an established production / post house, and vision of a creative boutique, Foundation welcomes challenges big and small. Clients have included Chiat Day, Leo Burnett, BBDO, Warner Brothers Records, Domino Records, Levis, Target, and United Way. www.foundationcontent.com
