FlickerLab, the New York-based development, design and animation studio has created “Overpowering A Monster,” a :30 animated spot, developed through BeaconFey, Marketing & Communications (Baltimore, MD), one of the leading health care marketing and communications agencies in the Mid-Atlantic region. Designed to promote the cancer treatment services of the Lehigh Valley Health Network, the commercial is slated to air from December 2011 through April 2012 in the Allentown, PA market.nn
nTo view “Lehigh Valley Health Network” spots and images online go here.nnNationally recognized specialists, the latest diagnostic technology, advanced radiation therapy and sophisticated treatment that targets the genes causing cancer are among the innovations that put Lehigh Valley Health Network in league with the nation’s top medical centers. This campaign, which includes an additional :10 animated spot and web and print images, advances Lehigh’s “passion for better medicine.”nnLed by Harold Moss, Founder/Creative Director of FlickerLab, the studio created an animation in which a door opens, a patient crosses the threshold, a light goes on and a monster called cancer becomes less scary because Lehigh Valley Health Network has what the patient needs to take on that monster.nn”Our aim was to create an emotionally approachable spot and communicate the idea that cancer is a monster that can be beaten. We chose an elegant hand painted animation style to create a fairy tale where the cancer patient is the hero, facing the monster of cancer and literally kicking it to defeat,” explained Moss. “The hero is not alone in this battle, but has a powerful set of allies. Lehigh provides the tools, the emotional support and an unparalleled medical team to help them fight cancer. This is a tale of empowerment.”nnPaul Wingate, Partner/Creative Director of BeaconFey said of the agency’s collaboration with FlickerLab, “Breaking through in today’s cluttered marketplace is critical. So many cancer commercials look the same. This animation creative’s style allowed us to leverage how consumers view cancer – as a monster – and differentiate the Health System.” Kristen Landsman, a BeaconFey Account Executive who works with the Lehigh Valley Health Network, added, “FlickerLab was a dream to work with … every client request was met with open arms and open minds.”nnCreditsnThe FlickerLab team included Creative Director/Director Harold Moss; Executive Producer Tammy Walters; Designer David Michael Friend; Senior Producer Franklin Zitter; 2D Animators Audrey Skalkowski, Alisa Harris, Simon Ampel, Christi Bertelson, Chris Timmons and Bob Fox; Composite Artists Audrey Skalkowski and Mi-Sook Cho; Animatic Artist Audrey Skalkowski; and Ink and Paint Alison Wilgus.nnThe creative team at BeaconFey, Marketing & Communications included Creative Director/Partner Paul Wingate, Account Executive Kristen Landsman, Executive Producer/Producer Dana Cole, Copywriter Susan Daugherty and Art Director Tracy Kordon.nnRepresenting Lehigh Valley Health Network were Director of Marketing Jo Ann Hart and Marketing Manager Ann Fatzinger.nnDavid J. Wilson of David Wilson Audio (New York, NY) composed the musical underscore and was responsible for the sound design, mix, and VO record as well.nnFlickerLab utilized Adobe Creative Suite 5.5 software including After Effects and Photoshop, Apple Final Cut Studio, Apple Mac Pro, Apple iMac and Mac Mini Desktop Computers, Dell Ultrasharp 24″ widescreen displays, Apple Displays and Wacom Cintiq tablets in the execution of this project.nnAbout FlickerLabnTwelve-year-old FlickerLab, a leading technology, production, and educational content studio, has created thousands of hours of award-winning content for broadcast, e-books, learning systems, apps, film and cross-platform distribution for global media brands including Disney, Cartoon Network, BBC, Nickelodeon, and PBS.nnFlickerLab has invested twelve years of software development and production into creating the FlickerLive Suite, a game-changing production tool-set that radically transforms the economics and timelines of creating animated and live-action content for cross-platform distribution. High volumes of media can be produced in real-time, at cost savings of up to 95%.nnFlickerLab New York is headquartered at 78 Crosby Street, Suite 203, New York, New York 10012 (mailing address 540 Broadway, Suite 203); For additional information, or to see a reel, contact Managing Partner/Executive Producer Tammy Walters at Tammy@flickerlab.com or by phone at 212 560-9228. Visit the FlickerLab website at www.flickerlab.com.
Contact:
Tammy Walters Managing Partner/Executive Producer FlickerLab Contact Tammy via email 212 560-9228.
Contact:Media: Jessica Josell President Josell Communications, Inc. Contact Jessica via email 212 877-5560
SPW Category:Visual Effects and Animation
Asian World Film Festival Reveals Asian Vision Program Lineup, Snow Leopard and Bruce Lee Honorees, and Jury Members
AWFF Jury Members at AWFF Opening Night
The 10th Annual Asian World Film Festival (AWFF) is proud to announce the lineup for its inaugural Asian Vision program, which was conceived to showcase new and exceptional Asian features that have participated in major A-list film festivals and/or garnered international acclaim. The program of eight motion pictures (see list below) will be held November 17-19, 2024, with the top film receiving the Asian Vision Best Film Award. The 10th Annual Asian World Film Festival takes place November 13 - 21, 2024, at the Culver Theatre in Culver City, CA. This year’s Snow Leopard Lifetime Achievement Award, the Festival’s highest honor, will be presented to acclaimed director, screenwriter, and producer Sergei Bodrov in celebration of his remarkable 50-year career. Bodrov established his reputation as a visionary filmmaker with “Mongol: The Rise of Genghis Khan” (2007), nominated for the Academy Award® for Best Foreign Language Film, and “Prisoner of the Mountains” (1996), also an Oscar® nominee as well as a Cannes Film Festival FIPRESCI Prize-winner. The Snow Leopard Outstanding Cinematic Achievement Award will be presented to director, producer, and screenwriter Peter Ho-Sun Chan, one of Hong Kong’s most critically acclaimed and accomplished filmmakers. Known for his versatility and the scope of his work, Chan’s landmark films, including “Comrades: Almost a Love Story” (1996) and “The Warlords” (2007), have earned him a remarkable 233 awards from more than 400 nominations. As previously announced, AWFF will screen “Comrades: Almost a Love Story,” followed by a Q&A with Chan. Multi-award-winning actress Kathryn Bernardo will receive the Snow Leopard... Read More
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