Developed through BeaconFey, spot designed to promote cancer treatment services
FlickerLab, the New York-based development, design and animation studio has created “Overpowering A Monster,” a :30 animated spot, developed through BeaconFey, Marketing & Communications (Baltimore, MD), one of the leading health care marketing and communications agencies in the Mid-Atlantic region. Designed to promote the cancer treatment services of the Lehigh Valley Health Network, the commercial is slated to air from December 2011 through April 2012 in the Allentown, PA market.nn
nTo view “Lehigh Valley Health Network” spots and images online go here.nnNationally recognized specialists, the latest diagnostic technology, advanced radiation therapy and sophisticated treatment that targets the genes causing cancer are among the innovations that put Lehigh Valley Health Network in league with the nation’s top medical centers. This campaign, which includes an additional :10 animated spot and web and print images, advances Lehigh’s “passion for better medicine.”nnLed by Harold Moss, Founder/Creative Director of FlickerLab, the studio created an animation in which a door opens, a patient crosses the threshold, a light goes on and a monster called cancer becomes less scary because Lehigh Valley Health Network has what the patient needs to take on that monster.nn”Our aim was to create an emotionally approachable spot and communicate the idea that cancer is a monster that can be beaten. We chose an elegant hand painted animation style to create a fairy tale where the cancer patient is the hero, facing the monster of cancer and literally kicking it to defeat,” explained Moss. “The hero is not alone in this battle, but has a powerful set of allies. Lehigh provides the tools, the emotional support and an unparalleled medical team to help them fight cancer. This is a tale of empowerment.”nnPaul Wingate, Partner/Creative Director of BeaconFey said of the agency’s collaboration with FlickerLab, “Breaking through in today’s cluttered marketplace is critical. So many cancer commercials look the same. This animation creative’s style allowed us to leverage how consumers view cancer โ as a monster – and differentiate the Health System.” Kristen Landsman, a BeaconFey Account Executive who works with the Lehigh Valley Health Network, added, “FlickerLab was a dream to work with โฆ every client request was met with open arms and open minds.”nnCreditsnThe FlickerLab team included Creative Director/Director Harold Moss; Executive Producer Tammy Walters; Designer David Michael Friend; Senior Producer Franklin Zitter; 2D Animators Audrey Skalkowski, Alisa Harris, Simon Ampel, Christi Bertelson, Chris Timmons and Bob Fox; Composite Artists Audrey Skalkowski and Mi-Sook Cho; Animatic Artist Audrey Skalkowski; and Ink and Paint Alison Wilgus.nnThe creative team at BeaconFey, Marketing & Communications included Creative Director/Partner Paul Wingate, Account Executive Kristen Landsman, Executive Producer/Producer Dana Cole, Copywriter Susan Daugherty and Art Director Tracy Kordon.nnRepresenting Lehigh Valley Health Network were Director of Marketing Jo Ann Hart and Marketing Manager Ann Fatzinger.nnDavid J. Wilson of David Wilson Audio (New York, NY) composed the musical underscore and was responsible for the sound design, mix, and VO record as well.nnFlickerLab utilized Adobe Creative Suite 5.5 software including After Effects and Photoshop, Apple Final Cut Studio, Apple Mac Pro, Apple iMac and Mac Mini Desktop Computers, Dell Ultrasharp 24″ widescreen displays, Apple Displays and Wacom Cintiq tablets in the execution of this project.nnAbout FlickerLabnTwelve-year-old FlickerLab, a leading technology, production, and educational content studio, has created thousands of hours of award-winning content for broadcast, e-books, learning systems, apps, film and cross-platform distribution for global media brands including Disney, Cartoon Network, BBC, Nickelodeon, and PBS.nnFlickerLab has invested twelve years of software development and production into creating the FlickerLive Suite, a game-changing production tool-set that radically transforms the economics and timelines of creating animated and live-action content for cross-platform distribution. High volumes of media can be produced in real-time, at cost savings of up to 95%.nnFlickerLab New York is headquartered at 78 Crosby Street, Suite 203, New York, New York 10012 (mailing address 540 Broadway, Suite 203); For additional information, or to see a reel, contact Managing Partner/Executive Producer Tammy Walters at Tammy@flickerlab.com or by phone at 212 560-9228. Visit the FlickerLab website at www.flickerlab.com. Contact:Tammy Walters Managing Partner/Executive Producer FlickerLab Contact Tammy via email 212 560-9228.
Contact:Media: Jessica Josell President Josell Communications, Inc. Contact Jessica via email 212 877-5560
“ฦvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of ฦvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? ฦvolutionย suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence,ย ฦvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating โin the blink of an eyeโ the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called โprogressโ may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscarยฎ... Read More