FlickerLab, the New York-based development, design and animation studio has created “Overpowering A Monster,” a :30 animated spot, developed through BeaconFey, Marketing & Communications (Baltimore, MD), one of the leading health care marketing and communications agencies in the Mid-Atlantic region. Designed to promote the cancer treatment services of the Lehigh Valley Health Network, the commercial is slated to air from December 2011 through April 2012 in the Allentown, PA market.nn
nTo view “Lehigh Valley Health Network” spots and images online go here.nnNationally recognized specialists, the latest diagnostic technology, advanced radiation therapy and sophisticated treatment that targets the genes causing cancer are among the innovations that put Lehigh Valley Health Network in league with the nation’s top medical centers. This campaign, which includes an additional :10 animated spot and web and print images, advances Lehigh’s “passion for better medicine.”nnLed by Harold Moss, Founder/Creative Director of FlickerLab, the studio created an animation in which a door opens, a patient crosses the threshold, a light goes on and a monster called cancer becomes less scary because Lehigh Valley Health Network has what the patient needs to take on that monster.nn”Our aim was to create an emotionally approachable spot and communicate the idea that cancer is a monster that can be beaten. We chose an elegant hand painted animation style to create a fairy tale where the cancer patient is the hero, facing the monster of cancer and literally kicking it to defeat,” explained Moss. “The hero is not alone in this battle, but has a powerful set of allies. Lehigh provides the tools, the emotional support and an unparalleled medical team to help them fight cancer. This is a tale of empowerment.”nnPaul Wingate, Partner/Creative Director of BeaconFey said of the agency’s collaboration with FlickerLab, “Breaking through in today’s cluttered marketplace is critical. So many cancer commercials look the same. This animation creative’s style allowed us to leverage how consumers view cancer โ as a monster – and differentiate the Health System.” Kristen Landsman, a BeaconFey Account Executive who works with the Lehigh Valley Health Network, added, “FlickerLab was a dream to work with โฆ every client request was met with open arms and open minds.”nnCreditsnThe FlickerLab team included Creative Director/Director Harold Moss; Executive Producer Tammy Walters; Designer David Michael Friend; Senior Producer Franklin Zitter; 2D Animators Audrey Skalkowski, Alisa Harris, Simon Ampel, Christi Bertelson, Chris Timmons and Bob Fox; Composite Artists Audrey Skalkowski and Mi-Sook Cho; Animatic Artist Audrey Skalkowski; and Ink and Paint Alison Wilgus.nnThe creative team at BeaconFey, Marketing & Communications included Creative Director/Partner Paul Wingate, Account Executive Kristen Landsman, Executive Producer/Producer Dana Cole, Copywriter Susan Daugherty and Art Director Tracy Kordon.nnRepresenting Lehigh Valley Health Network were Director of Marketing Jo Ann Hart and Marketing Manager Ann Fatzinger.nnDavid J. Wilson of David Wilson Audio (New York, NY) composed the musical underscore and was responsible for the sound design, mix, and VO record as well.nnFlickerLab utilized Adobe Creative Suite 5.5 software including After Effects and Photoshop, Apple Final Cut Studio, Apple Mac Pro, Apple iMac and Mac Mini Desktop Computers, Dell Ultrasharp 24″ widescreen displays, Apple Displays and Wacom Cintiq tablets in the execution of this project.nnAbout FlickerLabnTwelve-year-old FlickerLab, a leading technology, production, and educational content studio, has created thousands of hours of award-winning content for broadcast, e-books, learning systems, apps, film and cross-platform distribution for global media brands including Disney, Cartoon Network, BBC, Nickelodeon, and PBS.nnFlickerLab has invested twelve years of software development and production into creating the FlickerLive Suite, a game-changing production tool-set that radically transforms the economics and timelines of creating animated and live-action content for cross-platform distribution. High volumes of media can be produced in real-time, at cost savings of up to 95%.nnFlickerLab New York is headquartered at 78 Crosby Street, Suite 203, New York, New York 10012 (mailing address 540 Broadway, Suite 203); For additional information, or to see a reel, contact Managing Partner/Executive Producer Tammy Walters at Tammy@flickerlab.com or by phone at 212 560-9228. Visit the FlickerLab website at www.flickerlab.com.
Contact:
Tammy Walters Managing Partner/Executive Producer FlickerLab Contact Tammy via email 212 560-9228.
Contact:Media: Jessica Josell President Josell Communications, Inc. Contact Jessica via email 212 877-5560
SPW Category:Visual Effects and Animation
Quirky New Campaign For The 2025 AMP Awards For Music & Sound From TiNY Promotes Call For Entries
AMP Awards 2025 Call For Entries
A new creative campaign supporting entries for the 2025 AMP Awards for Music & Sound, created by TiNY, the boutique creative agency known for bold ideas and sharp execution, has launched, and itโs turning up everyoneโs ears. Thatโs because the campaignโs quirky social videos feature talking ears (among other body parts), hilariously highlighting the often overlooked role that sound and music play in media storytelling. The first round of creative includes the spots โDemo Loveโ and โSexy Ear.โ (Watch Below) The first round of creative dropped recently on social media, with additional spots set to roll out over the next few months, all leading up to the AMP Awards ceremony scheduled for May 21, 2025, at Sony Hall in New York City. Sponsored by the Association of Music Producers, the deadline for submitting entries to the AMP Awards is March 7, 2025. AMP members entering before the early bird deadline of January 31, 2025, will qualify for a 30 percent discount on all entries. For full details on entry fees, category descriptions, and rules, visit the AMP Awards entry portal here. Despite the obstacle of having virtually no budget, TiNY delivered a laugh-out-loud campaign for the ad industryโs only non-profit, juried competition for music and sound that captures attention thanks to its clever humor and creativity -- one that bills itself, tongue in cheek, as โthe loudest show in the industry.โ "The AMP Awards have always celebrated creativity in its... Read More
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