‘Memory Lane’ is a rare, truly independent thriller shot for only $300 about a war-veteran who travels between our world and the afterlife in search of his fiance’s killer… by stopping and starting his own heart. At midnight on 11/11/11 at www.553AM.com, Shawn Holmes, the youngest nominee in the history of the West Virginia Filmmaker of the Year Award will release ‘Memory Lane’ online for free for one weekend only.nnWriter, director, and producer Shawn Holmes stated, “Innovation is paramount to our success. I’m giving it away because you just don’t do that."nnAs film festival entries cost as much as his entire movie, he chose to skip the festival route early on in the film’s release and give it away for one weekend on his website www.553AM.com. "We may have a festival run, we may not. We’re living in this crazy time where.traditional gatekeepers can be circumvented altogether. The VCR, DVD players, in-home 3D and internet; history has proven that movies aren’t limited to thriving on the silver screen and that with advances in technology come advances in how we watch them. Alfred Hitchcock said that television was like the invention of indoor plumbing. That it didn’t change people’s habits, it just kept them inside. Had the internet existed in his lifetime as it does in ours, he could have easily made the same realization that we have," claims Shawn.nn
nnIn less than a week, the trailer received over 17,000 views on YouTube and ‘Memory Lane’ has won Best Independent Thriller and Best Zero Budget Feature, along with a Best Director award for Holmes at the American International Film Festival (AIFF). He has an active Facebook presence with over 4,400 fans at www.facebook.com/MemoryLaneMovie and on Twitter here.nn’Memory Lane’ will be released in its entirety at www.553AM.com on Friday, 11/11/11 at midnight and will stay up until Sunday, 11/13/11. A limited number of autographed DVDs are available for purchase at 553AM.com.nnCreditsnDirector/Cinematographer/Editor: Shawn HolmesnWritten by: HK Sathappan & Shawn HolmesnTalent: Michael Guy Allen, Meg Barrick, Zac Snyder, Julian CurilnProduction Company: 553AM Creative Groupnn553AM is a motion picture production company owned by Shawn Holmes. To learn more please contact us by phone or email below or visit www.553AM.com.Shawn Holmes Owner, 553AM Creative Group www.553AM.com Contact Shawn via email 740 579 6944
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More