Filmworkers provided editorial, color grading and other post-production services for "American Heart", the new music video from country music superstar Faith Hill. Adam Little edited the video, which includes a dance duet between Hill and 10-year-old sensation T.J. Jones. Working simultaneously with Little, colorist Jimmy Cadenas performed color grading, applying the final polish to the video’s rich, playful, All-American look.nnDirected by Trey Fanjoy, the video weaves performance imagery with dance sequences in which Hill and young T.J. Jones perform on a stage in front of a giant American flag made of flashing red, white and blue lights. A large projection screen, also positioned behind the dancers, displays images of American cities, people and icons. "American Heart" is the first single from Faith Hill’s forthcoming album of the same name.nn
nnLittle has edited more than 100 videos directed by Fanjoy for some of the biggest stars in popular music, and the results this time are magical. “I love working with the motion of dancers, highlighting the best parts,” Little says. “That made the edit fun. I wanted to show the interplay between Faith and the boy; they had a great relationship.”nnWhile Little and Fanjoy refined the cut, Cadenas, Filmworkers‘ new Baselight colorist, colored scenes in an adjacent grading suite. “Our overall objective was to make it look patriotic and beautiful,” he observes, adding that he also spent a lot of time drawing out the details in the illuminated flag and projected imagery seen in the background. “The video was shot with an Arri Alexa, which meant that the imagery gave me all the latitude I needed,” Cadenas explains. “I could bring down the detail when I needed to, or let it fly off the charts.”nnFanjoy notes that editing and grading the video at the same facility offered both practical and artistic advantages. Among other things, Cadenas’ grades could be immediately applied to Little’s cuts. “Raw footage from digital cameras has a very flat look,” she says. “Although this allows for great color flexibility in grading the final video, showing rough cuts to clients with milky, non-color-corrected footage is not optimal. In doing the post production at Filmworkers, we were able to work simultaneously on different parts of the process. As we were editing with Adam, we were color grading the rough cuts with Jimmy. This way each version was always presented to the artist with stunning color.”nnProduction creditsnTrey Fanjoy, director; Post Production: FilmWorkers, Nashville; Adam Little, editor; Jimmy Cadenas, colorist.nnFilmworkers Nashville is located at 1006 17th Avenue South, Nashville, Tennessee 37212. For more information, call 615.322.9337 or visit www.filmworkers.com.Robert Zimmerman Filmworkers, Nashville 615.322.9337 Contact Robert via email
Contact:Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More