Filmmaster, one of the most respected and multi-awarded European studios for commercials and part of Filmmaster Group has announced the opening of the new branch in Madrid following the excellent results got in Italy in the year 2010.
The consolidation of Filmmaster as an International structure is one of the main objectives and the new direction of the Group, which is already based in Middle East and Africa (with Filmmaster ).
The opening of Filmmaster Madrid is a significant step. The expectation for the next year is about 3.5 million Euro. As far as the development of the new projects, Filmmaster Madrid is working on important executive productions such as one for an historical Italian brand directed by Luca Lucini (also director of the movie Tre Metri sopra il Cielo , L’Amore Perfetto, La Donna della mia Vita).
Lorenzo Cefis, Partner and Executive Producer Filmmaster, is leading the new office in Spain as Chief Executive Officer and says “We strongly believe in the great range of creativity, talents and resources of Spain especially in the creation of a possible bridge between Italy and Spain. In addition, Spain offers many productive resources at convenient costs. For this reason, It’s significant that the English director Tony Kaye has signed an exclusive collaboration with Filmmaster for both Italy and Spain.
Many directors internationally renowned have already signed an exclusive collaboration with Filmmaster Madrid : Luca Lucini, Marco Gentile, John Immesoete, Mehdi Norowzian, Alessandro Cattaneo, Olivier Venturini, Tony Kaye and Jason Harrington etc.
Giorgio Marino President Filmmaster explains “We have opened the new office in Spain thanks to the excellent results we achieved in Italy. In the year 2010 Filmmaster registered a 30% profit increase. Our goal is to grow farther the next year following our investment strategy in new talents, projects and markets. Considering the philosophical aspect, as important as the material one, we have always been motivated to measure our skills in many different challenges.
According to a research realized in Spain by Arce Media and Media Hotline in the year 2010 the investment in advertising increased of 1.4% reaching a total amount of 5.168 million Euro. In the year 2011 the increase estimate is about 2.4% for a total amount of 5.294 million Euro: more than 150 million Euro profit. Filmmaster strongly believes in the potential of Spain especially in the executive and productive benefits which the market is able to offer.
In the year 2010 Filmmaster Group registered a profit of 65 million Euro and together with IEG/Cinecittร Holding the profit increased to 120 million Euro.
About Filmmaster
Filmmaster, Since 1976 Filmmaster has been the market leader in the production of advertising spots. It has produced many of the most significant adverts of the last few decades, winning hundreds of national and international awards, including 27 Lions at Cannes (8 Golden). One of the key elements in FilmMaster’s success is its cooperation with some of the best Italian and international directors (just to mention a few: Federico Fellini, Spike Lee, Ferzan Ozpetek, Michael Haussman, Sam Bayer, Chris Cunningham) and its scouting for new talents.
FilmMaster has also been working for about 15 years in the music video area with its FilmMaster Clip division. It has worked for artists such as: Coolio and Snoop Dogg, Gwen Stefani, Planet Funk, Laura Pausini, Vasco Rossi, Eros Ramazzotti, Piero Pelรน, Geri Halliwell, Ligabue, Zucchero, Luciano Pavarotti.
Filmmaster together with K-events srl, and Filmmaster Mea belong to FILMMASTER GROUP. www.filmmaster.com