- Wednesday, Apr. 27, 2016
Right after hosting an incredibly successful “Brazilian Directors Showcase” at the Viceroy Hotel in Los Angeles in March, FilmBrazil hit Austin for the SXSW Interactive Festival 2016. A highlight of the week was a premiere of the feature film “Jules and Dolores,” from Prodigo Films; the O2 Films Panel: “Immersive Content: The Future of Storytelling”; and Brazil Night.
FilmBrazil once again brought to the U.S. some of the very best work from the most talented production, animation, and branded content companies, including: Academia de Films, Barry Company, Hungry Man Brazil, Lobo, O2 Filmes, Prodigo Films, Trator, Zohar, Clan VFX. Agencies that attended the showcase in Los Angeles included: Los Angeles-based 72&Sunny, Deutsch, and David & Goliath, as well as Anomaly/NY, BBDO/NY, DDB/Chicago, Leo Burnett/Chicago, Wieden & Kennedy/Portland, Richards Group/Dallas, and The Community/Miami.
FilmBrazil’s trip to the U.S. in March was particularly timely as we move towards the 2016 Summer Olympics, hosted in Rio de Janeiro, Brazil, this year.
Founded in 2003, FilmBrazil is a project whose ultimate goal is to strengthen the country’s overall position as a global advertising production hub. APRO in partnership with Apex-Brasil are at the helm of the project, which features over 50 companies that excel in music, production, direction, post-production, animation and infrastructure, collectively producing 80% of Brazil’s advertising content. Brazil is the 6th largest advertising market in the world. In 2014, media investments in Brazil turned over about USD $10 billion. After 60 years, the country won a Grand Prix at Cannes in the Film category for “Leica 100 Years.” Recently, the Gunn Report revealed the project was the 2nd most awarded film of all time. 2015 also proved to be the best year yet for Brazil in the Film Craft category, with the country bringing home a total of nine Lions. At Ciclope Festival, Brazil’s participation was nothing short of massive, with national representatives heading the list of the Latin American standing.
For more on FilmBrazil, check out: www.filmbrazil.com