With actress Jane Lynch leading the way, The Field (social) and their Client (The New York Public Information Research Group (NYPIRG) today launched the National College Finance Center website (collegefinancecenter.org) with an immersive theatrical event inspired by the new trend in immersive theater the runaway hit “Sleep No More”.nnThe event – “The Don’t Major In Debt Student House” – is the culmination of a PSA social media campaign created by The Field (social) to get the word out about the new not-for-profit website (CollegeFinanceCenter.org) whose mandate is to help students and their families learn the smartest ways to pay for college and get advice about repaying student loans.nnThe “Don’t Major in Debt” campaign began prior to the website launch with the Field’s social media team starting the conversation about student debt at:n• facebook.com/DontMajorInDebt n• twitter.com/DontMajorInDebtnnnnIn addition to the team of community managers, the Field (social) engaged three teams of filmmakers to get people to “share your story” about their own student debt travails.nnFilmmaker teams from P-13 (Director Mark Foster), Melge (Producer, Brody Bernheisel and Director, Kevin Mead) and Independent Directors Anna McCarthy and Rachel Globe collected numerous student debt “stories” and the social team asked others to share their own story via facebook, Twitter or YouTube.nnnnInside the Student House, created by Creative Director Sophie Hunter and Producer Vance Garrett, audience members could explore student life while being asked to discover clues to making smart decisions about student finance and financial aid issues. In one room, “the library”, the audience member had to uncover a tip written in disappearing ink, which also led them to discover the doorway to the next room cleverly disguised as a bookshelf. In another room, “the piggy bank room”, members could pick one of hundreds of piggy banks and break it open with a hammer to discover the hidden tip inside. As the audience moves through the student house, it becomes more and more clear that the road to managing their student debt is to visit the website at CollegeFinanceCenter.org.nn nnThe Field (social) was tapped as agency of record for the National College Finance Center and began work on the project in April. nnAbout The Field (social)nBoutique ad agency The Field (social) was created by the merging of two companies, The Field and Nth Degree Creative Group. Brought together in 2009 by executive creative director and president Michael Porte, this team of creatives, producers, animators and editors together with talented online, social media, interactive, experiential, and PR specialists offer creative solutions to our clients’ marketing challenges through exhaustive planning and executing smart, cross-platform strategies. For more information see: www.thefieldtv.com.
Michael Porte The Field (social) 212-253-2888 Contact Michael via email
Contact:Media: Jeanine Pepler AKA-PR Contact Jeanine via email (646) 415-6196
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industry’s most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwura’s work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industry’s films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More