With actress Jane Lynch leading the way, The Field (social) and their Client (The New York Public Information Research Group (NYPIRG) today launched the National College Finance Center website (collegefinancecenter.org) with an immersive theatrical event inspired by the new trend in immersive theater the runaway hit “Sleep No More”.nnThe event – “The Don’t Major In Debt Student House” – is the culmination of a PSA social media campaign created by The Field (social) to get the word out about the new not-for-profit website (CollegeFinanceCenter.org) whose mandate is to help students and their families learn the smartest ways to pay for college and get advice about repaying student loans.nnThe “Don’t Major in Debt” campaign began prior to the website launch with the Field’s social media team starting the conversation about student debt at:n• facebook.com/DontMajorInDebt n• twitter.com/DontMajorInDebtnnnnIn addition to the team of community managers, the Field (social) engaged three teams of filmmakers to get people to “share your story” about their own student debt travails.nnFilmmaker teams from P-13 (Director Mark Foster), Melge (Producer, Brody Bernheisel and Director, Kevin Mead) and Independent Directors Anna McCarthy and Rachel Globe collected numerous student debt “stories” and the social team asked others to share their own story via facebook, Twitter or YouTube.nnnnInside the Student House, created by Creative Director Sophie Hunter and Producer Vance Garrett, audience members could explore student life while being asked to discover clues to making smart decisions about student finance and financial aid issues. In one room, “the library”, the audience member had to uncover a tip written in disappearing ink, which also led them to discover the doorway to the next room cleverly disguised as a bookshelf. In another room, “the piggy bank room”, members could pick one of hundreds of piggy banks and break it open with a hammer to discover the hidden tip inside. As the audience moves through the student house, it becomes more and more clear that the road to managing their student debt is to visit the website at CollegeFinanceCenter.org.nn nnThe Field (social) was tapped as agency of record for the National College Finance Center and began work on the project in April. nnAbout The Field (social)nBoutique ad agency The Field (social) was created by the merging of two companies, The Field and Nth Degree Creative Group. Brought together in 2009 by executive creative director and president Michael Porte, this team of creatives, producers, animators and editors together with talented online, social media, interactive, experiential, and PR specialists offer creative solutions to our clients’ marketing challenges through exhaustive planning and executing smart, cross-platform strategies. For more information see: www.thefieldtv.com.
Michael Porte The Field (social) 212-253-2888 Contact Michael via email
Contact:Media: Jeanine Pepler AKA-PR Contact Jeanine via email (646) 415-6196
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More