With actress Jane Lynch leading the way, The Field (social) and their Client (The New York Public Information Research Group (NYPIRG) today launched the National College Finance Center website (collegefinancecenter.org) with an immersive theatrical event inspired by the new trend in immersive theater the runaway hit “Sleep No More”.nnThe event – “The Don’t Major In Debt Student House” – is the culmination of a PSA social media campaign created by The Field (social) to get the word out about the new not-for-profit website (CollegeFinanceCenter.org) whose mandate is to help students and their families learn the smartest ways to pay for college and get advice about repaying student loans.nnThe “Don’t Major in Debt” campaign began prior to the website launch with the Field’s social media team starting the conversation about student debt at:n• facebook.com/DontMajorInDebt n• twitter.com/DontMajorInDebtnnnnIn addition to the team of community managers, the Field (social) engaged three teams of filmmakers to get people to “share your story” about their own student debt travails.nnFilmmaker teams from P-13 (Director Mark Foster), Melge (Producer, Brody Bernheisel and Director, Kevin Mead) and Independent Directors Anna McCarthy and Rachel Globe collected numerous student debt “stories” and the social team asked others to share their own story via facebook, Twitter or YouTube.nnnnInside the Student House, created by Creative Director Sophie Hunter and Producer Vance Garrett, audience members could explore student life while being asked to discover clues to making smart decisions about student finance and financial aid issues. In one room, “the library”, the audience member had to uncover a tip written in disappearing ink, which also led them to discover the doorway to the next room cleverly disguised as a bookshelf. In another room, “the piggy bank room”, members could pick one of hundreds of piggy banks and break it open with a hammer to discover the hidden tip inside. As the audience moves through the student house, it becomes more and more clear that the road to managing their student debt is to visit the website at CollegeFinanceCenter.org.nn nnThe Field (social) was tapped as agency of record for the National College Finance Center and began work on the project in April. nnAbout The Field (social)nBoutique ad agency The Field (social) was created by the merging of two companies, The Field and Nth Degree Creative Group. Brought together in 2009 by executive creative director and president Michael Porte, this team of creatives, producers, animators and editors together with talented online, social media, interactive, experiential, and PR specialists offer creative solutions to our clients’ marketing challenges through exhaustive planning and executing smart, cross-platform strategies. For more information see: www.thefieldtv.com.
Michael Porte The Field (social) 212-253-2888 Contact Michael via email
Contact:Media: Jeanine Pepler AKA-PR Contact Jeanine via email (646) 415-6196
Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards
New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More