Noted visual storytelling director Fernando Garcia has joined MUGSY for exclusive U.S. representation. Fernando is a highly regarded visual director who specializes in projects that call for high design elements. His spots are often created using a multitude of disciplines, including live action, motion graphics, and state-of-the-art post production techniques.nnAlso known for his exceptional work with animals, numerous dogs and cats have passed Fernando‘s lens, and have never looked better. Fernando‘s passion for visual design and patience on set have created beautifully crafted, conceptually driven pet commercials for Pedigree, Whiskas, Sheba, Gourmet and other beloved brands.nn
nn”We are very excited to have Fernando join the MUGSY family,” says executive producer Sean Reilly. “I have admired his work since first being introduced to it and believe his visual style and sensibility is truly unique. His pet commercials are some of the most stunning I have ever seen. I hope producers and creatives take a look at his entire body or work since it has a wonderful diversity.”nnFernando recently completed a stunning PSA for War Child International, a humanitarian organization that helps children and young people affected by armed conflict throughout the world. Other recent work includes commercials for Orbit, Pedigree and Whiskas.nn”I am looking forward to doing more work for the U.S. market,” says Garcia. “The work I am drawn to is a combination of clever storytelling and visually interesting framing that is brought together with dynamic editing.”nnGarcia began his career as an in-house director at record companies, shooting hundreds of music videos and commercials for a wide variety of artists. He attributes his patience with animals to that experience.nnWHISKAS “Wake Up” CreditsnAdvertising Agency: BBDO MoscownProduction Company: Park ProductionsnDirector: Fernando GarcianEditor: Kevin WhelannMusic: Carla Bruni / le plus beau du quartiernnAbout MUGSYnIn addition to commercials, MUGSY specializes in long-form and digital content production, web design and creation, and brand entertainment development. MUGSY is represented by Ilene Silberman.nnMUGSY is U.S. division of interational production company Filmservice Productions, and maintains offices in New York, Los Angeles, Prague, Buenos Aires, and Moscow. For more information, please visit www.mugsy.tv.
Sean Reilly Executive Producer MUGSY 212.608.4500 Contact Sean via email
Contact:Ilene Silberman Head of Sales MUGSY Office 212.794.9030 Mobile 917.880.6747 Contact Ilene via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More