Noted visual storytelling director Fernando Garcia has joined MUGSY for exclusive U.S. representation. Fernando is a highly regarded visual director who specializes in projects that call for high design elements. His spots are often created using a multitude of disciplines, including live action, motion graphics, and state-of-the-art post production techniques.nnAlso known for his exceptional work with animals, numerous dogs and cats have passed Fernando‘s lens, and have never looked better. Fernando‘s passion for visual design and patience on set have created beautifully crafted, conceptually driven pet commercials for Pedigree, Whiskas, Sheba, Gourmet and other beloved brands.nn
nn”We are very excited to have Fernando join the MUGSY family,” says executive producer Sean Reilly. “I have admired his work since first being introduced to it and believe his visual style and sensibility is truly unique. His pet commercials are some of the most stunning I have ever seen. I hope producers and creatives take a look at his entire body or work since it has a wonderful diversity.”nnFernando recently completed a stunning PSA for War Child International, a humanitarian organization that helps children and young people affected by armed conflict throughout the world. Other recent work includes commercials for Orbit, Pedigree and Whiskas.nn”I am looking forward to doing more work for the U.S. market,” says Garcia. “The work I am drawn to is a combination of clever storytelling and visually interesting framing that is brought together with dynamic editing.”nnGarcia began his career as an in-house director at record companies, shooting hundreds of music videos and commercials for a wide variety of artists. He attributes his patience with animals to that experience.nnWHISKAS “Wake Up” CreditsnAdvertising Agency: BBDO MoscownProduction Company: Park ProductionsnDirector: Fernando GarcianEditor: Kevin WhelannMusic: Carla Bruni / le plus beau du quartiernnAbout MUGSYnIn addition to commercials, MUGSY specializes in long-form and digital content production, web design and creation, and brand entertainment development. MUGSY is represented by Ilene Silberman.nnMUGSY is U.S. division of interational production company Filmservice Productions, and maintains offices in New York, Los Angeles, Prague, Buenos Aires, and Moscow. For more information, please visit www.mugsy.tv.
Sean Reilly Executive Producer MUGSY 212.608.4500 Contact Sean via email
Contact:Ilene Silberman Head of Sales MUGSY Office 212.794.9030 Mobile 917.880.6747 Contact Ilene via email
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industry’s most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwura’s work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industry’s films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More