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    Farm League Translates Roger Federer’s Love for Tennis into Music With Innovative Wilson Campaign “Play Your Heart Out”

    By RACONTEURUpdated:No Comments7831 Views
    Farm League produces an ingenious concept to meld the dynamics of pro-level tennis and music in the Wilson Tennis campaign “Play Your Heart Out.” Using the racket as the only instrument, the track is uniquely composed of tennis sounds captured during Roger Federer’s workout in the Mojave Desert while Money Mark live mixed the sounds into an electronic beat.
    CHICAGO -- (SPW) --

    Farm League produces an ingenious concept to meld the dynamics of pro-level tennis and music in the Wilson Tennis campaign “Play Your Heart Out.”

    Wilson approached Farm League, tasking the Venice-based film company to come up with a fun and inventive way to launch Roger Federer and Wilson Tennis’ all-new Pro Staff RF 97 Autograph racket. Having the opportunity to shoot Federer in Indio, California, Farm League brought legendary music producer Money Mark of Beastie Boys fame into the mix. Together, these two legends created a bass-heavy, foley anthem using the Pro Staff RF 97 racket as the only instrument.

    Directed by Charlie McDowell, the Farm League production team built a miniature tennis court in the middle of the Mojave Desert, surrounded by a collection of analog and digital sound recording equipment. Taking advantage of the beauty and acoustics of the surroundings, Farm League plugged a tennis ball machine into a portable generator and asked Federer to have at it. Utilizing both the sounds of the game and a collection of electronic beats derived from the power, accuracy and beauty of Federer’s swing, Money Mark live mixed the original track titled “Play Your Heart Out.”

    In the 60-second spot, McDowell wove a visual tapestry of motion and sound by capturing the zip of a tennis bag, the pop of a can of tennis balls, the woosh of tennis balls soaring back and forth. The desert backdrop looked like a tennis court on the moon, creating a compelling juxtaposition as each shot drove the action forward, the ball struck the bass drum and kicked off the 808 boom.

    As a special complement to the launch, Farm League designed and arranged for the pressing of limited edition vinyl records of the track. An innovative concept that hooks into the worlds of advertising, music and sports – a limited edition RF 97 box set, including the vinyl, will go on sale worldwide on July 16th. This exclusive kit will be limited to 1,200 units globally. The box set will retail for $597.00 (USD) and includes exclusive keepsakes from the campaign. For more information on the box set, visit: Wilson.com/prostaff.

    Farm League’s experienced group of storytellers thrive by working within the increasingly relevant intersection of sports and music, skillfully assisting brands such as Wilson to launch marquee products by tapping into the synergy of those two worlds.  Utilizing their creative, production, and post production firepower, Farm League took the project from concept to completion, turning up the volume on Wilson Tennis’ new Pro Staff RF97Autograph racket’s classic tuxedo design with a truly inventive approach.

    Watch “Play Your Heart Out” below or on YouTube here: https://youtu.be/VLn7ZlGuYN4

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    Olia Ougrik
    Partner / Director of Public Relations
    Raconteur
    Contact via email
    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:WilsonRoger FedererPlay Your Heart OutMoney MarkFarm League



    Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards

    Thursday, November 21, 2024
    Javier Campopiano Returns as Executive Jury President for New York Festivals.

    New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More

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