Reel includes P&G’s award-winning “Raising an Olympian” series and spots for Levi’s, Starbucks, Pantene, Nestle and others.
Director Giovanni Messner, whose work includes P&G’s high-profile “Raising an Olympian” series and spots for a range of top consumer brands, has signed with integrated production company The Famous Group to direct commercials and branded content.
Messner was first hired by Famous this fall to direct four spots for eBay's new holiday campaign, including “Ms. Hard-to-Shop-for” (https://www.youtube.com/watch?v=acC6tNJourA) and “Artful Ways to Wrap It” (https://www.youtube.com/watch?v=uyVoOpbG96c), and was officially signed by the production company shortly after.
His previously most well-known work was as lead director on P&G’s award-winning and heartfelt series “Raising an Olympian”, which aired during the 2012 London and 2014 Sochi Olympics. He directed many of the pieces and oversaw creative on over 40 short films in the series, traveling the world to film Olympic athletes and their mothers. Among the “Raising an Olympian” films he directed was one telling the story of Gold Medal-winning US figure skater Evan Lysacek (http://vimeo.com/80282019).
Prior to going solo in 2011, Messner spent five years at The ZiZo Group, where as creative director he developed content for some of the world’s leading brands. Highlights included directing the emotional P&G Pampers series “Love Comes Early” about the family of a baby born 15 weeks early, and the “Road to Reunion” series for USO/Walmart which followed soldiers returning home from an extended tour of duty. He began his commercial production career at MJZ.
His other work includes three commercials for the Levi’s “Go Forth” campaign (http://vimeo.com/110527298), as well as spots for Starbucks, Pantene, Nestle and a range of P&G brands.
“Gio is a truly gifted storyteller who understands how to build trust and comfort with real people. He’s skilled at capturing their true selves and real stories,” said David Kwan, managing director, The Famous Group (http://www.thefamousgroup.com). “We’re excited to sign him because he creates beautiful composition, and has an intimate, warm style that will work for many brands.”
“My strength is combining authenticity in storytelling with cinematic imagery,” said Messner. “Whether it’s working with high-profile Olympics athletes and pro stars like New Orleans Saints quarterback Drew Brees, or shooting a fashion blogger or local small business owner, I love using an emotion-driven documentary style with a cinematic look to tell a compelling story.”
The Famous Group is an award-winning integrated production company in Culver City, CA and Soho, New York City. The company handles all aspects of live action, editing, CG/motion graphics, post-production, finishing, experiential and event activations, IA/UX, technology development, projection mapping, and augmented reality under one roof. The Famous Group has won numerous awards, including an array of Cannes Lions, Emmys, AICPs, OneShow Pencils, Clio Awards, Addys, Tellys, Communicators, ICA Awards, FWA and others. For more information, please visit www.thefamousgroup.com.
David Kwan
managing director
The Famous Group
310-601-1355 x222
Contact David via email
Contact:
Media:
Jack Mello
PR for The Famous Group
201-981-5617
Contact Jack via email
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More