This week eyeball launched their new website, presenting a stunningly simple and engaging new interface to browse the creative studio’s diverse and growing portfolio.
“The new site is a more compelling way to present case studies. We were inspired by simple reductive design used primarily for fashion magazines,” explains Founder and Executive Creative Director Limore Shur. “Beautiful images, clean typography and concise writing, as well as the ability to customize each page layout, give the site a distinct look and heightens user engagement.”
The need to show a wider range of work including print and digital campaigns, live action, and audio branding came to the forefront of the redesign. eyeball‘s client roster continues to grow, most notably as a creative partner for Kindle, Target and agency of record for New York Public Radio and New York Aquarium, among others.
“We’ve got a huge body of work to share,” explains Ben Spivak, Managing Partner and Executive Producer. “We can add to each project as it evolves, sharing everything from TV spots to billboards to original music in order for our clients to see the wide range of our talents.”
The website employs HTML5 and Javascript with a custom CMS. Development was led in-house by Creative Director Alex Moulton. “Creating a simple and elegant design that could translate across every device was really important to us,” explains Moulton. “The tablet experience is different from mobile but feels perfectly seamless and logical. It’s completely unique and we’re very proud of it.”
About EYEBALL
eyeball is a creative studio that shapes brands through powerful storytelling, stunning design and insightful problem solving. By embracing client collaboration, eyeball‘s award-winning collective of thinkers, writers, artists and musicians efficiently translate brand ethos into engaging narratives and meaningful consumer dialogue, consistently generating quantifiable and powerful results. With 20 years of broadcast and ad agency experience, eyeball executes across a media spectrum that includes live action, design, animation, audio and experiential production. www.eyeballnyc.com
