The worldwide online video market is experiencing dramatic growth, reports In-Stat (http://www.in-stat.com). Worldwide online video revenue is expected to eclipse US$4.5 billion by 2012, up from $1.2 billion in 2008, the high-tech market research firm says. Purchased/rented videos are expected to offer the most robust growth for online video in the near term, in large part due to an increase in subscription services such as Netflix, which charges a flat monthly fee to deliver an optimal combination of packaged goods and online content that can be viewed on home TV sets. Ad-supported professional video from major TV networks will become a strong revenue contributor by 2012.
“What is now seen as a predominantly younger pastime will spread to encompass a wider group of people, in part due to the aging of current online video viewers, but also as a result of word of mouth, spread of services, growth of in-home networks, and new network-connected consumer electronic devices,” says Gerry Kaufhold, In-Stat analyst. “The survey data in a recent In-Stat report indicates that over half of consumers actually still prefer packaged goods, which bodes well for Blu-ray discs. Surprisingly, younger people who regularly watch online were the group that expressed the highest interest in owning a package goods bundle that includes artwork and extra content.”
Recent research by In-Stat found the following:
> By 2012, 39% of adults in the US are expected to have purchased or rented online video.
> 54% of respondents to an In-Stat survey of US consumers still favor physical discs when purchasing movies or TV shows.
> By 2012, In-Stat forecasts that 90% of US households will have access to broadband, with 94% of these individuals watching online video.
Recent In-Stat research, World Report on Online Video (#IN0804026CM), covers the worldwide market for online video, including video rental/purchase, ad-supported TV programs, and ad-supported User Generated Video. The report presents an in-depth discussion of the market dynamics, as well as analysis of the various online video business models, and concludes that flat-rate pricing for a combination of packaged goods and online convenience is becoming the winning approach. It provides forecasts for broadband penetration, growth in online video viewers, and online video revenue for three categories through 2012. It also includes analysis of a recent In-Stat US consumer survey on online video. An overview of US online video providers is included.
For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=212 or contact a sales representative: http://www.instat.com/sales.asp
The price is $3,495 (US).
This research is part of In-Stat’s Consumer Media & Content service. Content is King, and as digital content evolves it drives a rapidly shifting market place, which demands large investments in unproven products and services. In-Stat too has made investments to cover the consumer media and content markets, enlisting a half-dozen seasoned In-Stat analysts who contribute to this service throughout the year, leveraging In-Stat’s wide breadth of research practices. Consumer Media & Content (CMC) provides invaluable insights into how new delivery methods and business models will influence the evolution of the media value chain end-to- end. CMC also addresses the creation, acquisition, distribution, and use of digital content (audio, imaging, video, and voice), and how it fits into the evolving consumer’s digital entertainment lifestyle.
Contact:Elaine Potter Marketing Coordinator Phone: 480-483-4441 epotter@reedbusiness.com
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More