Veteran Executive Producer Gianfilippo Pedrotti has joined Bully Pictures as Vice President and Partner. Pedrotti, who arrives from BRW USA, a company he  co-founded, will be responsible for recruiting directorial talent, developing new agency relationships in the United States and internationally, and implementing strategies for expansion and growth.

Pedrotti brings broad international experience, a proven record for developing directorial careers and keen insight into the advertising market, according to Bully Pictures founder and Executive Producer Jason Forest. “Gianfilippo is a very personable guy who’s been a friend for years,” Forest said. “I have tracked his career and have a lot of respect for what he’s accomplished.”

Adding another executive producer will help Bully continue to build its directorial roster and explore new markets. “The advertising market is forever evolving,” Forest observes. “It’s built on entrenched relationships and the ability to adapt and change. Gianfilippo will help us continue to grow in a global market.”

Pedrotti co-founded BRW USA as an affiliate of Milan-based BRW Filmland with Andrew Traines, Michele Nocchi and Marco Bussinello in 2009. He helped the company build its directorial roster and produce award-winning work for agencies in the U.S., Europe, and South America. He was successful in establishing U.S. careers for a number of European commercial filmmakers and has worked extensively on automotive accounts across the U.S. and Europe.

Pedrotti says he feels energized by the opportunity to help Bully Pictures reach the next level. “Jason has developed the company in a smart, organic and original way,” Pedrotti observes. “I love where he has taken the roster and think it’s a good time for me to come in and help further strengthen a great company.”

Pedrotti adds that he expects to bring several new directors into the Bully fold over the next few months, saying, “Bully is a very strong contemporary storytelling shop where the creative is always the focus.”

About Bully Pictures
Bully Pictures s a full-service commercial broadcast, web viral, branded content production company located in Santa Monica, California.  The company’s roster includes Javier Aguilera, Dustin Lance Black, Knut Burgdorf, Fredrik Callinggard, Peter Care, Anne Fletcher, Rob Groenwold, Gaute Hesthagen, Dave Klaiber, Jonathan Nyquist, Justin Simien, Johan Stahl, Taylor Steele, Morten Tyldum, Tripp & Tyler, Marcus Ubungen and Erik Van Wyk. For more information, write