The Exchange, an international sales agency created in 2011, and Grand Peaks Entertainment, a Denver-based entertainment company, announce the creation of Exchange Peaks Film Capital, a full-service specialty film fund which will be run by Exchange President Laura Ivey, reporting to Exchange CEO Brian O’Shea. Grand Peaks was introduced to The Exchange by VP of Worldwide Distribution, Nat McCormick.nnExchange Peaks Film Capital will participate in all forms of production financing, including minimum guarantees, gap, super gap, tax credits, foreign sales collateral, bridge and equity lending.nnIvey said Exchange Peaks Film Capital is eyeing to finance and produce four to six feature projects per year.nn”We are thrilled to partner with The Exchange on this fund and are excited to expand our relationship together in the future, as well as to help talented filmmakers bring their visions to life.” said Grand Peaks partner, Alan Simpson.nnO’Shea said of the partnership, “Exchange Peaks Film Capital is an integral component to building The Exchange. From the start, we envisioned adding a financing side to the company and have found the ideal partner in Grand Peaks.”nnThe first fund beneficiary is The Exchange’s previously announced film, THE LAST 5 YEARS, directed by Richard LaGravenese (P.S. I Love You, Beautiful Creatures) and starring Anna Kendrick (Pitch Perfect, Up in the Air, 50/50.)nnAbout The ExchangenCollaborative and transparent, The Exchange is a leading international sales and finance company committed to creating strong relationships between filmmakers, film financers and distributors through the exchange of product, information and commerce. Created by veteran sales executive Brian O’Shea, the company specializes in high quality, commercial films that appeal to North American audiences and the ever-evolving global film market. In less than two year, The Exchange has acquired, financed, produced and/or sold over 140 films ranging in budgets from $5 million to $90 million, including studio films from Disney, Sony, Fox, and Universal. Such films include Universal’s “2 Guns,” starring Denzel Washington and Mark Wahlberg; 2013 Sundance Award Winner “The Spectacular Now” staring Miles Teller and Shailene Woodley; Sony’s “Magic Magic,” starring Juno Temple, Emily Browning and Michael Cera; and Fox Searchlight’s “Sound of My Voice,” starring Brit Marling and directed by Zal Batmanglij. For more information, please visit: www.theexchange.ws.nn
Laurent Boye JAZO P.R. +1-310-220-7239 Contact Laurent via email
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment