The Eurobest Festival drew to a close last night with the announcement of the 2011 winners at the much anticipated Awards Ceremony which took place at the São Luiz Theatre in Lisbon. The jury awarded a total of 398 winners from over 4800 entries. Germany took home the most awards (103 trophies), followed by France (52), Sweden (41), Belgium (36) and United Kingdom (33).
The 2011 Eurobest Grands Prix were awarded as follows:
Design Grand Prix: Havas Suresnes, France, “Not Your Everyday Everyday,” Monoprix
Film Grand Prix: Wieden+Kennedy Amsterdam, The Netherlands, “The Legendary Making of the Date,” Heineken
Interactive Grand Prix: Hypernaked London, United Kingdom, “Push Snowboarding,” Nokia
Media Grand Prix: TRY/APT Oslo, Norway, “Soon to be World Famous,” Solo/Ringnes
Mobile Grand Prix: AKQA London, UK, “Heineken Star Player,” Heineken
Outdoor Grand Prix: DDB Stockholm, Sweden, “The Winter Adjusted Offer,” Volkswagen Sweden
PR Grand Prix: Spillmann/Felser/Leo Burnett Zürich, Switzerland, “Holidays Without Internet,” Switzerland Tourism
Promo & Activation Grand Prix: McCann Erickson Bucharest, Romania, “American Rom,” Kandia Dulce
Radio Grand Prix: Mortierbrigade Brussels, Belgium, AC/DC, Joe Cocker, “What a Wonderful World,” Radio 1
Craft Grand Prix: Fred & Farid Paris, France, Stunt_H1, Stunt_H2, Stunt_H3, Stunt_H4, Stunt_H5, Stunt_H6, Stunt_H8, Wrangler
There were no Grand Prix awarded in the Direct, Integrated or Print sections.
The Interactive Agency of the Year went to Tribal DDB Amsterdam
Marcel Paris were presented with Agency of the Year
Network of the Year was awarded to DDB
The recipients of the Eurobest 2011 Advertiser of the Year award, Kandia Dulce, were also honored on stage. Elena Petrea, Senior Brand Manager, and Gianina Popescu, Brand Manager, were both present to receive the accolade.
The Awards Ceremony also saw the winners of the Young Creatives competition announced and presented with their medals. Italy took Gold with the team from Norway coming in second and Russia in third.
Following the Awards Ceremony, delegates were invited to celebrate at the Eurobest After Party at Baixa/Chiado PT Bluestation, one of Lisbon’s metro stations, a unique venue and event which brought the Festival to a close.
Steve Lane, Eurobest Festival Director, commented “Attended by over 1300 delegates, it’s been a truly great Festival hosted by a fantastic city. Lisbon, its people and its agencies have engaged with us and welcomed us from the start, helping to make Eurobest the memorable and inspiring Festival that it was.”
All of the winners are now available to view online, along with photos, videos and interviews from the Festival at www.eurobest.com.
About the Eurobest Advertising Festival
Launched in 1988, Eurobest is Europe’s leading annual awards competition for creative excellence in the categories of Film, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Promo & Activation, Design, PR, Integrated and Mobile advertising. Since 2008, the awards, which are judged by Europe’s top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival has been held in Stockholm, Amsterdam and Hamburg, where there were close to 900 attendees. Lisbon, Portugal, will be the host city for Eurobest 2011. Organized by the same team behind the Cannes Lions International Festival of Creativity, the Dubai Lynx International Advertising Festival and Spikes Asia, the Eurobest Advertising Festival is a purely European event.
