The winners of the Eurobest Festival of Creativity were last night announced to a packed auditorium at the Cinema São Jorge in Lisbon.
A total of 416 Eurobest awards were selected – 67 Gold, 147 Silver and 187 Bronze. The 15 Grand Prix winners for 2013 have been announced as:
BRANDED CONTENT & ENTERTAINMENT
Forsman & Bodenfors Gothenburg, Sweden, ‘Live Test’, Volvo Lastvagnar / Volvo Trucks
CRAFT – FILM
Being, Boulogne Billancourt, ‘The Lover’, Come4
CRAFT – PRINT & POSTER
Herezie, Paris, France, ‘All Day Long’, Barilla
DESIGN
Serviceplan Munich, Germany, ‘The Selfscan Report’, Auchan
DIRECT
TBWABELGIUM, Brussels, ‘The Gap in the Market’, KBC
FILM
& Co. Copenhagen, Denmark, ‘Making the Cut’, ‘Sewing it Up’, Jack & Jones
INTEGRATED
Forsman & Bodenfors Gothenburg, Sweden, ‘Swedens Largest Energy Experiment’, E.ON
INTERACTIVE
Forsman & Bodenfors Gothenburg, Sweden, ‘The Chase 360’, Volvo Lastvagnar / Volvo Trucks
MEDIA
Buzzman Paris, France, ‘Milka Last Square’, Mondelez International
MOBILE
TBWAHELSINKI, Finland, ‘Adidas Window Shopping’, Adidas
OUTDOOR
Wien Nord Vienna, Austria, ‘The Opel Sky – Surprise’, Opel General Motors Austria
PR
GMP Advertising Bucharest, Romania, ‘Why don’t you Come Over?’, Mediafax Group
PRINT
Ogilvy & Mather London, United Kingdom, ‘Wish Ewe Wre Ere’, Gry Sky’, Arm Leg’, Mum Dad IOU’, ‘Sun Sea Snd Sex’, Yoo Wat’, Expedia
PROMO & ACTIVATION
SMFB Oslo, Norway, ‘7 Days of Rain’, Geox
RADIO
Serviceplan Munich, Germany, ‘BMW Siri’, BMW
Other awards presented at the ceremony were:
Interactive Agency of the Year was awarded to Forsman & Bodenfors Gothenburg, with SMFB Oslo in second and Try/Apt Advertising Agency Oslo taking third.
Agency of the Year was given to Serviceplan Munich. Heimat Berlin took second and DDB Paris were in third place.
The Eurobest Golden Palm, given to the most awarded production company, was presented to Bacon Frederiksberg with Henry de Czar Paris taking second and Blink Productions London third.
Independent Agency of the Year went to Heimat Berlin. Runners up Serviceplan Munich were in second place and Forsman & Bodenfors Gothenburg in third.
The Network of the Year award was presented to DDB. Second place went to BBDO and third to Publicis.
Canal+ were honoured as Advertiser of the Year in recognition of the outstanding creative brand marketing of the leading French broadcasting company. Anne-Gaelle Petri, Advertising Director for the Canal+ Brand, was on stage to collect the accolade.
The Young Creatives Competition, which has run throughout the Festival, saw the team from Slovenia, Drago Mlakar and Luka Bajs, taking the Gold. The team from Sweden took Silver and Denmark Bronze.
Over the past three days Eurobest has been celebrating creativity with a host of seminars, workshops, academies and networking that has left the 1800 delegates inspired and charged with fresh ideas. Commenting on the Branded Content & Entertainment work that has been seen coming out of Europe, jury president P J Pereira, Chief Creative Officer & Co-Founder of Pereira & O’Dell says, “The standard of entries in this category was incredibly high, in fact on average higher than at any other awards I’ve ever seen, so being shortlisted is incredible”. PJ, who also took part in judging the Integrated category, added “From what we have seen at Eurobest, the idea of integration is changing. It’s less about the different elements but more about the technique of combining thinking from lots of different worlds into something that is absolutely groundbreaking.”
All of the winners are available to view on www.eurobest.com along with photos and interviews from across the Festival.
Lisbon has been host to Eurobest for three years; in 2014 the Festival will move to a new European location which has been confirmed as Helsinki, Finland.
Eurobest – The European Festival of Creativity
Launched in 1988, Eurobest is Europe’s leading annual awards competition for creative excellence in the categories of Film, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Promo & Activation, Design, PR, Integrated, Mobile and Branded Content & Entertainment advertising. Since 2008, the awards, which are judged by Europe’s top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival, attended by more than 1,800 delegates, has previously been held in Stockholm, Amsterdam, Hamburg and Lisbon. Eurobest is organised by Lions Festivals. www.eurobest.com
Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
