Having appreciated her creative insight for clients that include Reynolds and Cracker Barrel, Euro RSCG Chicago has hired consultant Lisa Leone as a Creative Director. In this post, she will head the agency’s business with packaging company Reynolds Group and liquor brands Effen, Hornitos, Pucker and Sauza, and contribute to other agency clients and new business efforts.
“Lisa understands that the big idea is made up of lots of little details,” said Jason Peterson, Chief Creative Officer of Euro RSCG Chicago. “I am very excited to have a seasoned Chicago all-star helping me guide the agency.” Leone joins Euro RSCG after more than five years of freelance experience with several agencies, including DDB, Y&R, Campbell Mithun, Grey, Nitro, Downtown Partners and Leo Burnett. As a consultant on creative, planning and management for new business pitches, Leone’s brand experience includes Citibank, Sears, Wrigley, Finlandia, Miller Genuine Draft, Northwestern Mutual, Northern Trust and Walgreens. Previously, Leone served as Vice President and Creative Director with BBDO Chicago and, prior to that, Vice President and Creative Director with JWT. She worked with a range of noteworthy national and Chicago-based brands, including Jim Beam Brands Co., Kellogg’s, Kraft Foods, Wrigley, Blockbuster, Hallmark, Nintendo, Polaroid, Toys R Us, ATA Airlines, BP and Allstate.
About Euro RSCG Chicago
Euro RSCG Chicago is a leading integrated marketing communications agency serving clients including Groupon, Sears Holdings Corporation, Sprint, Citigroup, EFFEN® Vodka, Hornitos™ Premium Tequila, Sauza® Tequila and Pucker™ Vodka. Euro RSCG Chicago is part of the Euro RSCG Worldwide network which is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia-Pacific. The network, named to Advertising Age’s 2010 A-List and Campaign’s 2009 Network of the Year, provides advertising, marketing services, interactive/social media and corporate communications solutions to global, regional and local clients. Euro RSCG Worldwide is the largest unit of Havas Worldwide, a world leader in communications (Euronext Paris SA: HAV.PA). www.eurorscg.com
