To support digital integration and ensure that brand ideas deliver across multiple formats, Euro RSCG Chicago has called upon a familiar, award-winning resource: Elena Robinson, named the agency’s first Director of Integrated Production.
In the new position, Robinson has been tasked with enhancing the agency’s creative capability across new and established platforms, including broadcast, social, mobile and the Web. She is intimately familiar with these responsibilities, having overseen day-to-day production at Liquid Thread and at IP Pixel, for both of which she served as Director of Production and Executive Producer.
“Elena represents exactly what we wanted in a head of integrated production: a creative person with understanding of traditional production but total, real world and hands-on understanding of digital production and back end,” said Jason Peterson, Chief Creative Officer of Euro RSCG Chicago.
At Liquid Thread, Robinson led the development and management of all digital resources, and she worked for clients that included McDonalds, Coca-Cola, Pepsi, Allstate, Verizon, Sprint, General Motors and P&G. At IP Pixel, she guided teams through all aspects of interactive project development for clients that included ESPN, Nintendo, Walgreens, PetSmart, Mattel, Lucky Brand and Lego.
Robinson has twice before overseen client work with Euro RSCG, first as a senior producer, then as a senior interactive producer. Previously with Euro, she worked on brands that include Sprint, DirectBuy, and Citigroup. Her prior experience also includes work with Y&R Brands, Burrell Communications, Marc USA, Element 79, Energy BBDO and Leo Burnett.
About Euro RSCG Chicago
Euro RSCG Chicago is a leading integrated marketing communications agency serving clients including Groupon, Sears Holdings Corporation, Sprint, Citigroup, EFFEN® Vodka, Hornitos™ Premium Tequila, Sauza® Tequila and Pucker™ Vodka. Euro RSCG Chicago is part of the Euro RSCG Worldwide network which is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia-Pacific. The network, named to Advertising Age’s 2010 A-List and Campaign’s 2009 Network of the Year, provides advertising, marketing services, interactive/social media and corporate communications solutions to global, regional and local clients. Euro RSCG Worldwide is the largest unit of Havas Worldwide, a world leader in communications (Euronext Paris SA: HAV.PA). www.eurorscg.com
