Epic Bill Bradley Productions announced “It’s Not the Critic Who Counts” has been named a Silver Medal award winner in both the General-Documentary: Short Form (Under 40 Minutes) for Non-Broadcast and General-Sports for Non-Broadcast categories at the record breaking 44th Annual Telly Awards. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and including Adobe, BBC World Service, Netflix, Dow Jones, Complex Networks, Jennifer Garner, A&E Networks, Hearst Media, Nickelodeon, National Geographic Society, ESPN Films, RYOT, Partizan and Vimeo.
“The caliber of the work this season coming from creators such as Epic Bill Bradley Productions truly has reflected the theme of breaking out and standing out,” said Tellys Executive Director Sabrina Dridje. “Our industry is experimenting with new technologies like never before, crafting truly compelling stories to draw attention to some of the world’s most pressing issues, and companies big and small are turning to more sustainable practices to break the cycle of past production processes.”
Bradley was reflective on the achievements earned by the film, which is one of a four-part docuseries highlighting some of the most extreme adventures attempted by the experienced endurance athlete. “The Telly Awards are additional validation of the important message I’m trying to share with the world: Show up and suffer, and never give up!”
The winners announcement caps a year-long celebration of creators and talent who truly stand out during a time when the ubiquity of screens brings more clutter than quality into our lives. These are the creators and innovators who spotlight diverse voices, who are building a more sustainable industry, and who break through the static with their creativity.
In function of this, a series of new categories were introduced to reflect and celebrate ways in which video is being used as a force for good and the ways in which emerging technologies are pushing the boundaries of innovation. New categories this season included Virtual Art Direction, Use of Motion Capture, and Digital Environments alongside new honors in Pro Bono, CSR, and Video Journalism to celebrate ethical, philanthropic, and educational work.
This was a record breaking year with nearly 13,000 entries from across the globe and top video and television content producers such as Airbnb, Audible, BET Networks/BET Digital, BritBox, Disney, FEMA, Gaumont, Golden State Warriors, MediaMonks, NASA, National Geographic Society, Netflix, Paramount, PBS Digital Studios and more.
The full list of the 44th Annual Telly Awards winners can be found at www.tellyawards.com/winners.