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    Enterprise Celebrates New Movie “Star Trek Beyond” with Humorous Digital Content Piece Created By Twist Director Matt Pittroff

    By HYPEUpdated:No Comments5318 Views
    An image from the new Enterprise digital content piece, directed by Twist's Matt Pittroff, for "Star Trek Beyond."
    NEW YORK -- (SPW) --

    Enterprise takes on the “Star Trek” galaxy in a new co-branded content piece led by Twist Director Matt Pittroff and the ad agency creatives from Cannonball. Just in time for the summer release of the new movie “Star Trek Beyond,” now in theaters from Paramount Pictures, Skydance and Bad Robot, the piece blends the world of “Star Trek” with that of Enterprise Rent-A-Car employees. 

    Director Matt Pittroff and his casted team of improv actors met the challenges of finding humor within the Star Trek culture. Meticulous preparation (even learning Klingon) allowed Matt and the actors to deliver a perfect take on the encounters of spaceship rental on a Star Trek Earth. 

    View the content piece here: https://reel.io/__Ld7I1

    “Enterprise has been doing some really strong digital work as of late,” explains Twist Director Matt Pittroff. “When this project came to Twist, I knew that the bar was already set very high.” 

    “Not unlike many jobs in the past, I had to become a quick study and an instant expert” continues the Director. “With all of the nuances, characters, iterations, and reiterations of the classics and current film franchise safely nestled in my brain, I took a deep breath and reminded myself that our piece was simply about people being overwhelmingly excited about the completely fictitious prospect of renting spaceships to non-humans. Our cast of improvisational actors out of Chicago really helped to deliver a perfect balance of professionalism and unbridled fan-dom. I love working with improvisational actors — feeding them little nuggets and giving them plenty of room to explore. I’m grateful to Enterprise, Cannonball, The Big Tree, 90 Degrees West, and Twist. It’s easy to do great work with this creative consortium.”

    Credits
    Client: Enterprise
    Senior Marketing Specialist: Jesseca Grimm
    Director of Media & Creative: Kyle Sanborn

    Spots: “Business Is Boldly Going” :60, :30

    Advertising Agency: Cannonnball
    Creative Directors: Joe Bishop, Amy Venturella
    Account Managers: Lauren Steiner, Adam Hickey
    Agency Producer: Larry Israel

    Production Company: Twist
    Director: Matt Pittroff
    DP: Joseph Zizzo
    President/EP: Jim Geib
    EP: Amyliz Pera
    Producer: Alissa Liebert
    Line Producer: Pat Fischer

    Editorial Company: 90 Degrees West
    Executive Producer: Pete Halliday
    Editor: Scott Whiteaker

    About Twist
    A North American based global production company, Twist has offices in New York, Los Angeles, Minneapolis & Baltimore. Headed by EP/President Jim Geib and EP Amyliz Pera with newest Producer addition Alissa Liebert, Twist features a diverse Directorial roster in addition to the worldwide creative collective: Tomato. Some of Pittroff’s recent projects include the first National campaign for Firehouse Subs, a campaign for Bank of America, and spot work for Dunkin Donuts. Alogside Pittroff’s new work includes Igor Borghi’s work for Top Gear, Marc André Debruyne’s new Busch Gardens spot, Scott Pitts’ digital recipes for Bob Evans, Marcos Zavitsanos’ new Busch Racing spot, and Tomto’s work for the Nobel Foundation. www.twistfilm.com
     

    Contact:

    Colleen O’Mara at Hype
    310.839.9834, x103
    Contact Colleen via email
     

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:Star Trek Beyond commercialEnterprise commercialDirector Matt PittroffComedy DirectorsTwist



    Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards

    Thursday, November 21, 2024
    Javier Campopiano Returns as Executive Jury President for New York Festivals.

    New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More

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