Award-winning music company Endless Noise and its founder/composer Jeff Elmassian have produced the music featured within a new web commercial promoting Samsung’s Galaxy Note, for agency Cheil USA. The music was produced by Endless Noise through the process the company calls “Rendered Noise.” The spot debuted on the web May 22nd. nnEntitled “Olympic Drums” and starring David Beckham, the spot features Beckham as he kicks a series of soccer balls, in rapid succession, against a wall made of drums. Each time a ball hits a drum, a musical note is heard which begins to form the melody of Beethoven’s Symphony No. 9 in D minor, commonly called the Ode to Joy.nn
nnEndless Noise has a specialty in this area of “Rendered Noise” – turning random sounds into musical compositions. To see other examples of “Rendered Noise,” click here.nn”Cheil USA presented Endless Noise with a unique challenge, and they seamlessly drew out the melody of ‘Ode to Joy’ as though Beckham had kicked it himself,” said Lars Bastholm, chief creative officer of Cheil USA. “We couldn’t be happier with how Jeff and his team realistically brought our idea to life.”nnBeckham didn’t actually drum out the song during the production of this spot. That was created in post production by Endless Noise, who mixed in actual studio noises with the song to give the sound some authenticity. Said Jeff Elmassian, composer and Endless Noise founder, "With this type of music, the aim is to make the arrangement and orchestration sound as effortless and organic as possible. It has to feel as if someone would naturally move to the rhythm as though it were a traditionally scored piece of music. Consequently, we were aided by the fact that David Beckham takes choreographic cues quite well. Perhaps a ‘Dancing with the Stars’ turn is in order for him?" nnIn other company news, Endless Noise’s recent work on behalf of Volkswagen has recently resulted in the win of three 2012 Clio Awards. The company won a Gold Clio in the category “Music (Adapted)” for its work on the VW spot “The Bark Side.” Endless Noise’s work also contributed to the winning of a Bronze Clio in “Sound Design” for “The Bark Side,” and a Silver Clio in the category of “Music (Licensed)” for the VW spot entitled “Rocketman.”nnCREDITSnClient: SAMSUNGnTitle: Olympic DrumsnnAgency: Cheil USAnChief Creative Officer: Lars BastholmnGroup Creative Director: Adam WohlnProducer: Teresa WakabayashinnDirector: Jason ZadanProduction Company: ToolnExecutive Producer(s): Brian Latt, Oliver Fuselier, Dustin CallifnnEditorial Company: Cut + RunnEditor: Graham TurnernnMusic and Sound Design: Endless NoisennAbout ENDLESS NOISEnBased in Santa Monica, CA, Endless Noise is an award-winning music and sound design company founded by renowned musician/composer Jeff Elmassian. The company specializes in Original Music, Sound Design, Remix/Mash-up, Sound FX Library, Musical Arranging, and Music Licensing. The studio composes and produces innovative music and sound design for commercials, TV programs, the web, feature films, interactive/multimedia projects and video games.nnClients of Endless Noise include Nike, Coca-Cola, Audi, Lexus, Honda, American Express, Motorola, MasterCard, Nissan and Kyocera to name a few. Building on its Grammy, Cannes Gold Lion, Clio, AICP, D&AD, London International Advertising, ANDY and One Show awards, Endless Noise continues to wow the sonic senses with its mastery of composition, versatility, and fearlessness of pushing the boundaries of music. nnRecent industry recognition includes a 2007 Clio Award for Best Sound Design for its EA Games “Night Sky” spot, an AICP Award for Best Musical Arrangement for Garmin “Moose,” and Nike Russia “Ballerina” as a finalist for the Cannes Gold Lion in 2008. The company’s address is: 1825 Stanford Street, Santa Monica, CA 90404, and the phone is 310.694.8251 or 424.268.4102. For more information, please see: www.endlessnoise.com.
Contact:
Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
SPW Category:Music and Sound
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
There's still time to set things right...
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More
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