Bicoastal audio shop Elias Arts teamed up with independent music and video distribution company The Orchard and industry faves, Frenchkiss Label Group, distributed by The Orchard, to deliver an indie music reprieve from the icy NYC winter on their February 28th “NYC Music Showcase.” The live music event featured performances by NY indie rockers The Virgins, Kickstarter-funded rapper F. Stokes, indie rocker Har Mar Superstar and audio-visual remix act Eclectic Method. The event also included a DJ appearance by Elias Arts‘ own Creative Director/Composer, David Wittman.
NYC’s advertising crowd flocked to the event’s midtown location to dance, drink and sample the curated lineup of musical acts. Andy Rourke of British alternative rock band The Smiths and Julian Casablancas, lead singer of The Strokes, were also in attendance.
The event was part of a continuing series of Elias Arts events produced in partnership with various industry collaborators including record labels, music distribution companies, agencies and production companies. Elias Arts Executive Producer Kala Sherman connected with Rob Schustack of The Orchard through music licensing for numerous recent projects and the teams soon got to work on delivering their musical fusion to a more local, live audience. Notes Sherman “It’s great to be able to showcase and highlight both new and established artists that our collaborators are working with. It’s also fun for our clients to get a peek at the some of the latest in the music industry in such an intimate setting.”
Elias Arts found additional inspiration to launch this event with the recent boom in their music supervision services. They recently worked with Mexico-bred electronica ensemble Nortec Collective on a Target project out of Mono, Dutch musician Junkie XL for a Fiat spot out of The Richards Group and with French electronic sensation M83 for a Nissan project out of TBWAChiatDay.
About ELIAS ARTS
From the beginning, Elias Arts has been about more than music. Even more than 30 years ago, amidst the sea of people and sound in New York City, Elias Arts established itself as a creative vortex, pulling together the most inspired, talented people in the business.
That hasn’t changed. They still engage every project with unparalleled enthusiasm. Their musical and technical expertise is unmatched. From original composition, to sound design, from music supervision, audio branding, to the extensive music library, Elias Arts‘ cutting edge vision is ever expanding; their auditory signature is unmistakable. eliasarts.com
About The Orchard®
The Orchard, a pioneering independent music and video distribution company operating in more than 25 global markets, provides an innovative and comprehensive sales and marketing platform for content owners. With industry-leading technology and operations, The Orchard’s creative, tailored approach streamlines its clients’ business complexity while amplifying reach and revenue across hundreds of digital, physical and mobile outlets around the world. The Orchard was founded in 1997 to foster independence and creativity in the music industry. For further information, please visit www.theorchard.com.
