Elias Arts, the bicoastal music composition, strategy, and production company, claimed its stake at this year’s Super Bowl, creating and producing original music for four spots, including VW’s The Dog Strikes Back via Deutsch LA, the second most-viewed Super Bowl spot on the web, according to Ad Age. Elias also provided music for Hyundai’s All for One, Old Navy’s Corporado, and NBC Sports’ The Next One.nnnVisit eliasarts.com to view all four spots.nnCreditsnnClient: VolkswagennSpot Title: The Dog Strikes BacknAir Date: Super Bowl 2012nnAgency: Deutsch Los Angeles GCD: Michael Kadin; GCD: Matt Ian; ACD copywriter: Brian Freidrich; ACD/AD: Mark Peters; Senior Producer: Jim Haight nnProd Co: Park Pictures Director: Lance AcordnnEditorial Co: Union Editorial Editor: James HaygoodnnMusic Co: Elias Arts Composer: Jonathan Elias; EP: Ann HaugennnAudio Post Co: Lime Studios Mixer: Mark Meyuhas nnAbout Elias ArtsnElias Arts is devoted to music composition, strategy and production. The company has employed the emotional strength of music and sound to launch, grow and reposition the most recognized brands and companies worldwide. Elias Arts has worked with well over half of the Fortune 1000 companies, and has also helped turn numerous startups into everyday brand names. Among the clients Elias Arts has worked with are AOL, Mastercard, Sony, Columbia Pictures, Nike, Apple, Coca-Cola, AT&T, Ebay, Honda, Intel, Visa, Yahoo, Universal Studios, Microsoft, McDonalds, ESPN and General Motors, to name just a few.nnWith offices in Santa Monica and New York City, global resources and a renowned roster of gifted composers, producers, and marketers, the mission of Elias Arts is to constantly strive for creative excellence and distinction through the art of music and sound design. The company is the recipient of over 700 major industry awards from around the world.
Elias Arts Ann Haugen, EP/GM - Los Angeles Contact Ann via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More