Avenida Acceso, the multi-cultural division of Elias Arts, has recently completed original music composition and production for a new campaign promoting the Volkswagen CC.
Avenida Acceso produced original music for a new Volkswagen CC TV spot (a :60 version and a :30 version, each with both English and Spanish VO,) Mike Pandolfo, Creative Director, Composer, and General Manager, Avenida Acceso, said, “For these spots, we had the opportunity to work closely with Creative On Demand on musical direction right from the start. We were able to establish the style and pace of the music before the commercial was even shot. That kind of early collaboration with an agency always makes for great work.”
To view this spot, please see: http://www.avenidaacceso.com/pr/vwprodigalson
CREDITS
Title: “Prodigal son”
Client: Volkswagen of America, Inc.
Product: CC
Creative Directors: Priscilla Cortizas + Daniel Marrero
Agency Producer: Laura Varela
Prod. Co.: MJZ
Director: Marcus Nispel
Exec. Producer: Lisa Margulis
D.P.: John Stanier
Editor: Jeff Sternberger, 2150 Editorial
Sound design: Steve Johnston. Outpost Audio, Miami
Transfer: Dave Hussey @ Company 3, LA
Original Music: Elias Arts/Avenida Acceso, NY
Post Production: New Art Miami
ABOUT ELIAS ARTS/AVENIDA ACCESO
A pre-eminent and world renowned creative collective, Elias Arts is devoted to music composition, strategy and production. The company has employed the emotional strength of music and sound to launch, grow and reposition the most recognized brands and companies worldwide.
Says Pandolfo, “The lines between markets are blurring and the multi-cultural market is in a constant state of change and redefinition. As an integral part of Elias Arts, Avenida Acceso has the tools, the environment, and the talent to fully explore how the multi-cultural experience translates musically in any genre and for any market.”
With offices in Santa Monica and New York City, global resources and a renowned roster of gifted composers, producers, and marketers, the mission of Elias Arts is to constantly strive for creative excellence and distinction through the art of music and sound design. The company is the recipient of over 700 major industry awards from around the world. Please visit www.eliasarts.com.
