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    EditShare Showcases IMF Innovation at HPA2019

    By GrithausUpdated:No Comments3317 Views
    QScan comes pre-loaded with AQC templates such as IMF testing and AS-11 presets.
    BOSTON -- (SPW) --

    EditShare®, a technology leader in intelligent shared storage, QC and media management solutions, today announced that it will showcase its automated quality control solution, QScan and its IMF capabilities at the HPA Tech Retreat Innovation Zone from February 11-15, 2019 at the JW Marriott Desert Springs Resort & Spa in California.

    Powered by the award-winning QUALES AQC engine, QScan employs a unique single-pass analysis process which can be applied at any point during the workflow, making it an ideal automated quality control solution for media professionals across production, post-production and distribution. QScan comes pre-loaded with AQC templates such as IMF testing and AS-11 presets. In addition to support for IMF packages, all QScan models carry compliance certification from the DPP and AMWA which includes support for PSE testing.

    IMF for broadcast and online makes it possible to automate the content supply chain, eliminate the unnecessary creation of multiple versions, enable workflow efficiencies and reduce QC and archive storage requirements while maintaining the quality of the original asset. EditShare’s QScan facilitates modern IMF workflows, supporting multiple file formats for the master, different versions and edits, different resolutions and frame rates, aspect ratios, languages, and ultimately distribution to many destinations. It automatically detects the existence of the corresponding XML files (CPL, PKL, OPL, AssetMap, Volume Index) reading the contents and providing information about the structure of the entire IMF package (IMPs) to ensure compliance for delivery saving facilities an enormous amount of time while opening doors to new avenues of revenue.

    To learn more about the business benefits of IMF read EditShare’s Howard Twine's paper on the Business Benefits of IMF, co-developed with the DPP at qscan.editshare.com/technical/imf-delivery

    For more information on QScan, please visit qscan.editshare.com.

    About EditShare
    EditShare is a technology leader in networked shared storage and tapeless, end-to-end workflow solutions for the post-production, TV and film industries. Our groundbreaking products improve efficiency and workflow collaboration every step of the way. They include video capture and playout servers, high-performance EFS central shared storage, AQC, archiving and backup software, media asset management, and Lightworks – the world’s first three-platform (Windows/OS X/Linux) professional non-linear video editing application.

    ©2019 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

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    Alex Molina Zazil Media Group (e) alex@zazilmediagroup.com (p) +1 (617) 834-9600
    Zazil Media Group
    (617) 834-9600
    Contact via email
    SPW Category:Production and Post-Production Products and Services
    Tags:HPA2019IMFEditShare



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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