Continuing on a path of steady growth, Treehouse has brought on editor Jason Payne.

Payne, who is well known in the Dallas advertising community through previous posts with Fast Cuts, N2O and The Richards Group, becomes the boutique editorial house’s fourth editor, joining founder Peter Tarter, Jayson Limmer and John McStravick. (The company’s key staff also includes Executive Producer Jeremy Besser and finishing editor Bryan Bayley.) Payne brings more than a dozen years of experience as a commercial editor and a reel that includes work for H-E-B, Red Lobster, Georgia Power, Firestone, McDonald’s and many other brands.

“Jason is a talented young editor with a great vibe,” says Tarter. “We look for editors who are great at what they do, have excellent client skills and are pleasant to work with; Jason fits in perfectly.”

Tarter adds that Treehouse had been seeking to add another editor to round out its staff and help it keep pace with demand that rose steadily in 2014. Having four editors will allow the shop to take on multiple, complex projects while maintaining the high level of quality and customer service that have driven its success.

Payne began his career as an in-house editor with The Richards Group in 2001 and cut his teeth on work for H-E-B, Red Lobster and other accounts. Since joining N2O in 2008 and Fast Cuts in 2011, Payne has continued to handle projects for The Richards Group and other local agencies. His recent work includes a series of documentary-style spots for H-E-B focusing on the supermarket’s suppliers in Latin America, the Pacific Northwest and elsewhere.

“I love the relationships I have with my clients and the trust we’ve built over the course of many campaigns,” he says.

At Treehouse, Payne looks forward to continuing his established relationships while adding new clients. “I have admired Treehouse and am amazed at what they have accomplished,” he says. “Peter is an extremely talented editor and the opportunity to work with him and his team is awesome.”

Treehouse is located at 3400 Carlisle St., Ste. 105, Dallas, Texas 75204. For more information, call (214) 754-8004 or visit