Edited by Marco Perez of bicoastal Union Editorial, CNN “Why We Go” has been honored with the Emmy ® Award for Outstanding Promotional Announcement at the 38th Annual News and Documentary Awards held October 6th in New York. The spot is part of the network’s “Go There” brand identity campaign. Since its 2014 launch, the campaign has showcased the unique ways in which CNN gathers and tells a story. This year’s brand anthem builds on that theme with an authentic glimpse of how and why CNN journalists choose to go.
“Why We Go” – a SHOOT Magazine Top Spot from June 2, 2016 – takes us behind the scenes with the CNN News team as report on the deeply emotional story of refugee camps in Greece. We follow Wolf Blitzer and Senior International Correspondent Nima Elbagir from the moment they get the call from the CNN News Desk until the story goes to air. The project, which shot in three countries, includes :30, :60 and :90 versions (The :90 appears on the CNN website), and was directed by Klaus Obermeyer.
About Union
Union Editorial has offices in Los Angeles, New York, Austin, and London, where it maintains an alliance with Marshall Street Editors. The company also develops and produces original content, in partnership with Killer Content companies through its Union Entertainment Group banner. Other Union companies include Platform, a creative and advertising solution for the gaming industry; and Resolution, a visual effects boutique specializing in commercials, features and gaming. Union is presided over by Partner/Managing Director Michael Raimondi in LA, Partner/Executive Producer Caryn Maclean in NY and Partner/Executive Producer Rob McCool in Austin. The Union roster is comprised of Partner/Editors Jim Haygood, Einar, Jay Friedkin, Sloane Klevin, Marco Perez, and editors Christopher Huth, Nicholas Wayman-Harris, Rachael Waxler, Daniel Luna, Jason Lucas, Kevin Ray, Laura Milstein, Eric Argiro, Karen Kourtessis, Zach Kashkett, Andrew Doga, Paul Plew, Jinx Godfrey, Ben Longland and Nico Alba as well as select projects with Tim Thornton-Allen, Matt Chesse, John Mayes and the Marshall street roster.
