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    Eden Martinez Joins LAIR

    By Simone@LairUpdated:No Comments1662 Views
    Director Eden Martinez
    NEW YORK -- (SPW) --

    Eden Alexis Martinez (They/Them) is a New York native, Puerto Rican-American filmmaker who's work explores the chaos, beauty, and ridiculous collision of intersectionality and identity. A filmmaker with over 10 years experience working as a director, creative producer, and editor, focusing primarily on docu-style branded and commercial content.  Eden’s human-first approach and cine-docu aesthetic puts characters at the forefront revealing emotional nuance that connects with viewers. They have worked on projects for clients such as Vogue, Discovery+, The 9/11 Memorial & Museum, and Verizon. 
     
    Eden Martinez, Director – "Working with Lair is phenomenal. It's a dream to have a team that recognizes my voice and talent. The Lair team continues to push me to new heights and I can't wait to see all that our collaboration produces." 

    Simone Burton, Business Development Executive – “Eden has a magnetism about them that resonates strongly within their work, we’re incredibly excited to work with them.” 

    See Eden's Work here: https://www.lair.tv/eden-martinez

    company

    Simone Burton
    Business Development
    LAIR
    Contact via email
    SPW Category:Production and Post-Production Products and Services
    Tags:DirectorDocu-style DirectorBilingual directorcommercial directorLair



    STORY Director Alison Roberto Finds The “Golden Touch” For New Ferrero Rocher® Holiday Ad Starring Actress Jennifer Love Hewitt

    Wednesday, December 18, 2024
    From the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt.

    ‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally. Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram. “I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.” The spot is lit with stunning elegance, bathed in a golden hue that... Read More

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