ShootersINC (www.shootersinc.com) delivered stellar production work on the Philadelphia Eagles ‘Heart’ campaign, a passion-driven collection of spots that won multiple ADDY® honors at the 2012 Philadelphia ADDY® Awards on March 8, 2012.
‘Heart’ claimed the top honor of Best of TV ADDY®, as well as one Gold ADDY® Award for Local TV Campaign, another Gold for Local TV :60 “Made in Philly”, and one Silver ADDY® Award for Local TV :30 “Generations”.
“It’s a great honor for us to be recognized by such a respected organization,” said Tim McDermott, the Eagles’ Chief Marketing Officer. “We wanted to capture the unique passion, love, and dedication the fans have always had for the Eagles and to convey that in our messaging throughout the season.”
The ShootersINC team, agency HZDG, and McDermott sifted through hours of archival footage of Eagles players, fans and game highlights spanning 40 years. The production team then edited the footage into several gut-wrenching, heartbreaking spots, illustrating what it takes to be a true Eagles fan. Legendary players, familiar faces, fervent admirers and cityscapes from the gritty to the gorgeous come together in an inspiring, hopeful and proud homage to a team, its hometown and its most ardent supporters.
“The staff at ShootersINC is incredible,” says McDermott. “They are creative, outside the box thinkers who simply produce amazingly high quality content. I knew I could trust Shooters and that they would understand the strategic and creative direction for the brand and, consequently, that the results would be fantastic.”
The Philadelphia ADDY® Awards Competition, is “the industry’s largest and most comprehensive program for recognizing creative excellence”, highlighting the finest creative talent in the Philadelphia-area advertising, design and production arenas.
Credits
CHIEF MARKETING OFFICER Tim McDermott
ShootersINC
CREATIVE DIRECTOR Kris Magyarits
EDITORS Steve Wheelock, Kris Magyarits, Chris Magliozzo
GRAPHIC DESIGN Kris Magyarits, Craig Whitaker
SOUND DESIGN/MIX Mike Taylor
HZDG
EXECUTIVE CREATIVE DIRECTOR/PRESIDENT Karen Zuckerman
ShootersINC (www.shootersinc.com) is a full service production and post house that blends talent, technology and client service to provide a superior level of quality and creativity. Shooters’ client base consists of ad agencies, production companies, political consultants, PR firms, and corporations. For more information contact Shooters’ Anne-Marie Starker (annie@shootersinc.com) or phone 215.861.0100.
ShootersNYC (www.shootersnyc.com) is the New York division of ShootersINC, a multi-dimensional creative production and post house specializing in editorial, visual effects, graphic design, finishing and audio post for advertising, television, feature film and new media. For more information contact Managing Director, Jeff Beckerman at 212-533-9400 or at jeff@shootersnyc.com.
ShootersTV (www.shooterstv.com) is a division of Shooters Inc., dedicated to creating programming for reality and non-scripted television. ShootersTV is represented by Peleton Entertainment, the New York-based television agency representing leading producers working in reality and documentary. For more information contact Rob Miller at Peleton Entertainment by email at rob@peletontv.com or phone 212-572-9632; or contact John Foy at ShootersTV by email at john.foy@shooterstv.com or phone 215-861-0100.
DIVE (www.divevisual.com) is the visual effects, DI and film finishing division of ShootersINC, led by veteran Visual Effects Supervisor Mark O. Forker. As one of the east coast’s premier postproduction facilities for film finishing services, DIVE offers filmmakers the opportunity to complete Visual Effects, Digital Intermediates and Titles by coupling creative continuity with an integrated workflow. For more information, contact DIVE VP Business Development, Bob Lowery (bob@divevisual.com) at 267.514.7700.
