In the years since the recession began, few organizations have faced a more difficult public relations battle than the Federal Reserve Bank. It’s no secret that Americans are less trusting of both banks and government in the wake of the financial crisis- and the Federal Reserve falls into both categories. As the public sector’s most visible financial institution, it wasn’t surprising that the Fed became the subject of public scrutiny. What was startling to economists at the Central Bank however, was how much of the feedback from the public indicated a general misunderstanding of the Fed’s dual mandate of reducing unemployment and controlling inflation. Suddenly in the public spotlight, the Federal Reserve needed to clarify it’s role in government and the economy.nnThe Federal Reserve knew that this project would present a unique challenge. To explain the Fed’s role to the public, they would first need to explain economic topics like inflation, and gross domestic product. No small task, since these ideas are incredibly complex, and the subject of fevered debate even among experts. On the other hand, just about any high school student in the country will tell you how quickly a detailed economics lesson can turn into a long afternoon nap. The Central Bank needed a way to discuss economic topics with enough depth to satisfy specialists and avoid controversy, but in an interesting enough way to reach an average person. In short, they needed help.nnEnter premiere Atlanta video production company The DVI Group, who emerged from a crowded field of producers and agencies as the best team for the job. Rather than presenting the traditional educational video that the Federal Reserve was expecting, The DVI Group pitched their vision for the project: a fully animated piece of branded entertainment in the vein of the famous schoolhouse rocks series. The goal: to create a video interesting enough to capture a viewer’s attention, and simple enough that they wouldn’t get bogged down in the details.nnIn order to really understand the topics, The DVI Group spent days locked in a room with specialists from the Federal Reserve, and another two weeks distilling all that information into story form. The result: a 4 minute video packed to the brim with fun characters and visual metaphors that break the topics down into something that makes sense in everyday life.nnThe final videos has been embraced among economists, and will be featured in high school and college classrooms around the country. Although the Federal Reserve Bank of Atlanta originally contracted for two videos, the results have been convincing enough for them to commission videos on an additional six topics, which they expect to be release sometime this year.nnYou can find the first two videos in the series below:n
nView “Inflation” online here.nnnView “GDP” online here.nnCredits upon request.nnAbout The DVI GroupnSitting at the top of the list of respected Atlanta video production companies is The DVI Group: a small group of creatives doing big things. For the last 12 years, we’ve been making it better for clients all over the world, including renowned brands like Dow, Delta, Bank of America, Sherwin-Williams, Cotton Incorporated, Calphalon, Newell Rubbermaid, and FedEx. www.thedvigroup.comSuzanne Kosak Partner 404.873.6283 x111 Contact Suzanne via email The DVI Group 1486 Mecaslin St NW Atlanta, Ga 30309
Historic “Off The Record” Interview Archive Now Posting Rare Exclusive Audio Recordings With Rock Stars Free on YouTube
For the first time ever, the “Off The Record” Interview Archive has been posting free on YouTube, rare, historic and exclusive interviews with legendary rock musicians including Paul McCartney, George Harrison, John Fogerty, Brian May, Robert Plant, Tom Petty, and many others. These long-lost audio interviews, which have been culled over the course of three decades, present insights from many legendary artists. So far, there are more than 25 interviews publicly available, with dozens more to come. Unique gems amongst these audio interviews include George Harrison describing Abbey Road, track by track; Billy Preston on being asked to join The Beatles; and Tom Petty, talking about reuniting with The Heartbreakers. The “Off The Record” Interview Archive includes priceless audio gems, offering listeners a chance to “fan-up” to their favorite stars. Other available interviews from the archive include such icons as: Ian Anderson, Pat Benatar, Jackson Browne, Bill Bruford, Eric Clapton, David Crosby, John Fogerty, Dave Grohl, Jerry Garcia, Jimi Hendrix, Elton John, John Lennon, Brian May, Linda McCartney, Paul McCartney, Jim Morrison, Jimmy Page, Tom Petty, Billy Preston, Carlos Santana, Bob Weir, and many more. https://youtu.be/mVPaY2J1XMI?si=hlhndC-Y1xME_kcp Paul McCartney talks about his 2005 album, Chaos And Creation In The Backyard and talks about his music including the 2002 album, The Naked Ride in this full and exclusive interview from The Off The Record Rock Star Interview Archive. Video Source: YouTube For more information about the “Off The Record” Archive, including details as to how to license this material, contact Jonathan... Read More