Is this the year you go all-in with your sonic brand? From in-person experiences to augmented reality and AI-integration, brands are tuning into their audiences more than ever using music, leading to deep emotional connections. Personalization and authenticity are on the rise, as is brand music incorporating human touch. 2025 isn’t just about making your brand sound good – it’s about creating audio that speaks uniquely to audience segments with sound they can feel. Stephen Arnold Music – The World Leader in Sonic Branding^® – breaks down 5 sonic branding trends to keep your eye (er… ear) on this year. Sonic Invasion From sonic logos to real-world activations, brands are tapping into the power of sound to deepen storytelling across more touchpoints. Last year we noted the rise of sensory branding, a trend that continues to grow in 2025 as brands seek to engage audiences beyond visual communications through sound, touch, smell, and taste. Given the versatility of sound and its impact on emotion, brands are broadening their library of audio assets to cater more precisely to the various channels of the marketing multiverse. It’s not uncommon for a brand to have a sonic logo, a full-length melody for major campaigns, shorter versions for advertisements and socials, variations for retail engagements and in-person activations, and brief sound cues for app notifications or online confirmations, all derived from a core musical theme. Now’s the time to start thinking about how your brand audio translates across touchpoints. Personalized Audio Experiences Leveraging data analytics and AI, companies are crafting... Read More