Production pro Doug Cox has launched Misfit, an editorial creative boutique with established client and ad agency relationships in San Francisco, Los Angeles and New York. The shop is being led by founder and editor Cox and executive producer Kelly Koppen, a pair of production veterans, who have a combined 30 years of experience. “Misfit will be a home to the broken, crooked, cracked and most delicious of brilliant ideas,” he said. “I want to be a part of a playground that exists without the boundaries of budgets, boxlike thinking or any other creative handcuffs.”

Recently Cox worked on the Levi’s Station to Station public art project, which invited artists to take part in a cross-country train trip in order to push the limits of creativity and discovery while searching for “the modern frontier.”

Cox was like a Swiss Army knife for ad agencies: He’s been a creative, an editor and a producer. In the past 15 years, he’s cut content for Camp + King, Goodby Silverstein, Venables Bell & Partners, DOJO, Grey, AKQA and DDB. Cox began his first stint at Publicis & Hal Riney as a producer, and then built out the shop’s first post-production suite. He joined the roster at S.F. shop Barbary Post after a period of working freelance, and he most recently served as Editor at Umlaut Films. Armed with plenty of ADDYs and ANDYs, Cox is also a seven-time AICE nominee and a winner for work on Old Navy (“Best of San Francisco”) in 2012 and Levi’s in 2014 (Fashion/Beauty).

Koppen started her career in client services at Jigsaw, where she wore several hats. In her eight years at the company, she took on editor and producer roles while also serving as operations manager. Next she moved to São Paulo with her fiancé; soon freelance work found her, and she had to make one of the world’s longest commutes. After a few years, she relocated to the Bay Area with her husband and son, then grabbed the chance to produce at Cut + Run. At Misfit, she looks forward to using her varied expertise in order to bring out the best that the industry can offer.