Doe Anderson announces the launch of an integrated, new branding campaign for Carrier, featuring a new tagline “Total Comfort. Totally Happy.”
The Carrier brand is part of Carrier Global Corporation (NYSE: CARR), the leading global provider of healthy, safe, sustainable and intelligent building and cold chain solutions.
“As a brand in a utilitarian category, we sought to humanize the Carrier brand by bringing more meaning and relevancy to home comfort – the key benefit of Carrier Residential HVAC,” said Hannah Jezreel, Brand Planner for Doe-Anderson.
The rebranding work redefines home and shows how Carrier is an integral part of a comfortable and happy life. As the copy reads in one of two spots, “There is no place like home. Because home is where we’re totally comfortable. It’s where we can be ourselves and let our guards down. It’s where we make memories and dance and cuddle and love.”
Breaking the week of April 3rd 2023, the roll-out includes a highly targeted national YouTube campaign for those in-market for HVAC systems, ductless solutions, or general remodeling content. The new creative campaign also includes an integrated advertising toolkit with materials for local dealers to implement and develop lead generation throughout the country.
Carrier has been innovating HVAC since 1902 (when its founder, Willis Carrier, developed the first modern air conditioning system). Carrier was recently named the best HVAC company of 2023 by U.S. News & World Report's 360 Reviews team on March 20, 2023. This is the second consecutive year that Carrier ranked No. 1.
MUAHS Awards Unveils New Award Category For Theatrical Productions
The Make-Up Artists & Hair Stylists Guild (MUAHS) IATSE Local 706 will debut the highly anticipated new award category, Broadway International, to their awards ceremony on Saturday, February 15, 2025, at the Fairmont Century Plaza Hotel, presented by Giovanni Eco Chic Beauty. The new category will expand the recognition of outstanding Make-Up and Hair Styling Artists to encompass all live theater productions, including Broadway International live productions. With the addition of Broadway International, the ceremony will now shine a spotlight on beloved theatrical productions from around the world, recognizing the hard work and creativity of Make-Up Artists and Hair Stylists in this genre. The MUAHS Guild Awards also honor Make-Up Artists and Hair Stylists in motion pictures, television, commercials, and music videos in 23 categories. “We are so pleased to announce the addition of the Broadway and International Live Theater Production category. The MUAHS Guild Awards are now all-inclusive and participation is worldwide for film, television, and theater. We are very proud to be one of the very few awards shows that recognize the extraordinary work of Make-Up Artists and Hair Stylists in theater productions,” said Julie Socash, President, MUAHS, IATSE Local 706. “I couldn’t be more excited to learn of the addition of the Broadway and International Live Theater Production category to the Make-Up Artists and Hair Stylists Guild Awards. I look forward to these amazingly talented artisans from the theatrical world receiving recognition for their hard work, expertise, and dedication to their crafts,” said Angela L. Johnson, President, Make-Up and Hair Stylists, IATSE Local 798. The qualifications for Outstanding Make-Up... Read More