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    Discovery Taps SCS To Help Launch discovery+

    By Lynne CollinsUpdated:No Comments4867 Views
    discovery + HGTV
    Irvine, CA -- (SPW) --

    The Discovery Networks product creative team had an enormous challenge in front of them.  In just a few short months, they had to develop the entire user experience design for the discovery+ streaming platform, as well as over 1,000 show titles. The creative team at Discovery, led by Sr Director Product & Brand Creative Ted Bramble under GVP of Product & Design Shawn Johnson, worked with SCS to support their internal team in the titanic mission. A mission that included helping style the platform UX, developing thousands of creative assets needed to launch an entirely new streaming platform from the ground up, and sonic branding.

    Working through nights and weekends, the teams collaborated closely, exploring a wide range of design approaches that had to work with disparate IP assets from the entire Discovery universe of shows and talent. Once settling on a direction that offered a fresh, premium content experience for the new platform, it was applied across the platform in the hero UX screens for shows, genres and for networks. 

    At the same time, discovery+ needed a sound. SCS collaborated, crafted, and composed a fresh, new audio mnemonic and an entire suite of sonic branding for the discovery+ brand and variations for discovery+ Originals content as well. 

    In addition to this work, SCS took on the development of the discovery+ Welcome Video for new users on the platform, as well as the major lift of preparing over 350 product creative titles. All working together toward bringing consistency and narrative to show titles and IP across the discovery+ experience and helping bring the energy and excitement of the platform to life from start to finish. 

    discovery+ hosts over 55,000 episodes of classic Discovery Channel, Food Network, TLC, HGTV, OWN, Magnolia Network, and Animal Planet shows, with new episodes added every day along with exclusive originals featuring the company’s biggest stars, including Chip and Joanna Gaines, 90 Day Fiancé couples, and more.

    Learn more about the work here: https://wearescs.com/portfolio/discovery-plus/ 

    Lynne Collins
    President & Founder
    Lynne Collins Communications
    (646) 286-4724
    Contact via email

    Pat Sloan
    Principal
    Sloan Hunt Communications
    (646) 673-4787
    Contact via email
    SPW Category:Brand Marketers News
    Tags:SCSPlatformDiscoverystreamingOpening Titles



    YawnyBlew and amir. Drop ‘Bouncy ‘n’ Pretty’ on ALIBI Music Label

    Thursday, November 21, 2024
    Pictured: rap/R&B artists YawnyBlew and amir.

    The queer artists known as YawnyBlew and amir. have partnered with ALIBI Music to release their second album, “Bouncy ‘n’ Pretty” (LISTEN to it / LICENSE it), an eclectic blend of hip-hop, pop, dance, R&B and drill showcasing the duo’s versatility and bold artistic vision. The new release celebrates marginalized voices, with tracks that spotlight queer love, body positivity and self-empowerment. “Bouncy ‘n’ Pretty” follows the success of YawnyBlew and amir.’s 2023 project, DREAMBIIG, pushing boundaries with a collection of authentic, genre-bending tracks crafted especially for sync and licensing. Known for their innovative approach to music, YawnyBlew and amir. drew inspiration from sync powerhouses like Lizzo and Leikeli 47, alongside the cutting-edge music supervision of shows such as “Broad City” and “Insecure” for their first album. “Being able to craft something especially for sync and licensing was a dream come true, so we were thrilled when ALIBI Music reached out to collaborate,” said YawnyBlew. The album’s title track and first single, “Bouncy 'n' Pretty,” is a rap/pop anthem brimming with confidence. “If you need a bop, just hit me,” they declare on the hook, stating their clear intention to assert themselves as hitmakers across mediums. The second single, ‘FYL,’ marries R&B and drill in a fun and flippant send-off to a toxic relationship, further cementing this project as a... Read More

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