As bold and unique as the state it promotes, the new Texas Tourism campaign directed by Jeff Bednarz for agency Slingshot, has launched on cable networks nationwide. “Great Outdoors,” “Live Music” and “Cowboys” highlight just a few of the amazing adventures that await travelers in Texas, from majestic vistas, to music country – a place that inspires exceptional music in all genres. Each spot concludes with an invitation to discover more at the Texas Tourism passport to the region: www.traveltex.com.nn
nView the “Great Outdoors” spot online here.nn
nView the “Cowboys” spot online here.nnDirector Bednarz and his crew traveled throughout the state for 15 days to film a range of experiences, from natural wonders to those created by Texans. “The state of Texas is so vast and so diverse, and people are wonderfully intriguing wherever you go,” says Bednarz. “As we embarked on the project, I looked at Texas – my home – as a different land, and through this road trip we enjoyed, and captured, just some of the awe-inspiring discoveries that await travelers.”nn
nView the “Live Music” spot online here.nnCreditsnClient: TEXAS TOURISMnOffice of the GovernornEconomic Development and TourismnDirector of Texas Tourism Brad SmythnDeputy Director of Texas Tourism Tim FennellnAdvertising Coordinator Jenny PoonnAdvertising Specialist April BearnnAgency: SLINGSHOTnVP, Account Services Tony BalmernGroup Account Director Drew HolmgreennAccount Supervisor Danielle RectornAccount Executive Rachel MasseynECD Susan LevinenArt Director Clay ColemannExecutive Producer Ann VorlickynnProduction Company: DirectorznDirector: Jeff BednarznDP: Mark ThomasnEP: John GillilandnnEditorial/Post: Lucky PostnEditor: Marc ChartrandnSound Design: Scottie RichardsonnnTo find out more about Jeff Bednarz and Directorz, please visit www.directorz.net.
Jessie Nagel Special Agent Hype 310.839.9834 Contact Jessie via email www.hypeworld.com
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More