As bold and unique as the state it promotes, the new Texas Tourism campaign directed by Jeff Bednarz for agency Slingshot, has launched on cable networks nationwide. “Great Outdoors,” “Live Music” and “Cowboys” highlight just a few of the amazing adventures that await travelers in Texas, from majestic vistas, to music country – a place that inspires exceptional music in all genres. Each spot concludes with an invitation to discover more at the Texas Tourism passport to the region: www.traveltex.com.nn
nView the “Great Outdoors” spot online here.nn
nView the “Cowboys” spot online here.nnDirector Bednarz and his crew traveled throughout the state for 15 days to film a range of experiences, from natural wonders to those created by Texans. “The state of Texas is so vast and so diverse, and people are wonderfully intriguing wherever you go,” says Bednarz. “As we embarked on the project, I looked at Texas – my home – as a different land, and through this road trip we enjoyed, and captured, just some of the awe-inspiring discoveries that await travelers.”nn
nView the “Live Music” spot online here.nnCreditsnClient: TEXAS TOURISMnOffice of the GovernornEconomic Development and TourismnDirector of Texas Tourism Brad SmythnDeputy Director of Texas Tourism Tim FennellnAdvertising Coordinator Jenny PoonnAdvertising Specialist April BearnnAgency: SLINGSHOTnVP, Account Services Tony BalmernGroup Account Director Drew HolmgreennAccount Supervisor Danielle RectornAccount Executive Rachel MasseynECD Susan LevinenArt Director Clay ColemannExecutive Producer Ann VorlickynnProduction Company: DirectorznDirector: Jeff BednarznDP: Mark ThomasnEP: John GillilandnnEditorial/Post: Lucky PostnEditor: Marc ChartrandnSound Design: Scottie RichardsonnnTo find out more about Jeff Bednarz and Directorz, please visit www.directorz.net.
Jessie Nagel Special Agent Hype 310.839.9834 Contact Jessie via email www.hypeworld.com
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industry’s most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwura’s work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industry’s films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More