Latest monograph event at Nuvo in Dallas
Director/Photographer Stewart Cohen held a book signing of his latest monograph, “Seeing Red,” at Nuvo gift shop on Friday, November 22nd. Neighbor, Parigi Restaurant, joined in the celebration by offering all redheaded dinner guests a complimentary red velvet cupcake.
Seeing Red explores the popular notion that redheads are on their way to extinction. It was this rumor that piqued Stewart’s interest and ignited his desire to untangle the mysteries surrounding red hair with a fine-tooth comb. He examined a cross section of gingers from all walks of life that resulted in a series of portraits captured in a way that Stewart envisioned an extinct species to be displayed. Although, each of the redheads captured on these pages seem to be that much more full of life.
SCPictures is a full-service content production company located in Dallas, Texas that specializes in creating end-to-end live-action and still photography content.
To purchase Seeing Red, order online at Dream Editions Press orders placed by December 10th will receive a signed copy. To see more of Stewart Cohen’s work visit SCPictures and connect on social media – Instagram, Facebook
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More