Sometimes the best way to show off a car is to drive it. Hard, through the curves and around in the dirt. That’s exactly what Director Tim Damon was tasked with for a short film titled, “Spotlight,” highlighting the all-new 2018 Subaru WRX and STI models for agency Designory.
Performance. Cars.
Director Tim Damon’s job was enviable. Take two totally redesigned Subaru WRX models out for a spin and push the limits. The shoot consisted of three days, one at the track, one on winding roads and one in dirt. “It was all about the cars,” says Damon. “All the details, headlamps, pedals, wheels, brakes, exhaust, everything that makes driving visceral and exciting. We just got after it, pursuit shots, tire smoke, dust, engine revs, shifting and steering. The objective was to show that these two models are the best performing, best handling Subarus ever. Just great to collaborate with the team from Subaru and Designory.”
Location, Location, Location.
Arizona proved the perfect proving ground to shoot the new models. “They had the track and every type of road configuration,” says Damon. “It made for a very efficient shoot with consistent light.” In “Spotlight”, the new Subarus emerge as detail are intercut with drone-captured wide shots. Wheels, brakes and driver’s heads spin with each red line of the tachometer as features are demonstrated. The STI model features a 305 horsepower turbocharged engine, 6-piston Brembo brakes, Recaro seats and driver-activated center differential. “Both feature symmetrical all-wheel drive,” adds Damon. “Car spots are increasingly about showing off the technology and performance features, from sports mode suspensions and swiveling headlamps to push-button start.”
On Two Wheels
Some of the more dynamic shots were the result of utilizing one of Damon’s favorite tools, the Russian 7 camera arm and Apex flight head from Filmotechnic USA. “The Russian arm and latest generation flight head 7 are the gold standard,” says Damon. “They allow for the best control and maneuverability. It’s the best for capturing dynamic high speed car performance from angles thought impossible a few years ago.”
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagรกn Muรฑoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors whoโll highlight this yearโs winners. The conversation will include a discussion about the winning work, including insights... Read More