Director Sasha Levinson has created a striking & energetic spot for Bloomingdale’s capturing what the holiday shopping season is all about. ‘Happening Holidays‘ recreates the fun and festive excitement of finding the perfect gift for loved ones. The last of a series of 9 branding and promotional videos for the retail giant, Sasha has gotten the opportunity to explore the world of Bloomingdale’s intimately. nn
nHer latest work for the holiday season can be found online here.n nThe spot begins with a beautiful couple entering Bloomingdale’s 59th street flagship location, eager to start their shopping frenzy. “I came up with the concept titled, “In One Door”.” Bloomingdale’s..loved the idea of shooting in the iconic 59th street store” says Sasha. We follow them on their adventure through different departments, crossing items off their long list, while exploring gift categories of tech fashion, luxury, cosmetics, men’s gifts, and shimmery evening wear. The couple even indulges in a few gifts for themselves. “The idea was to follow a glamorous couple, almost a modern day Carrie and Big(Sex & the City), on a romp through the store as they cross everyone off of their insanely diverse holiday gift list.” Sasha explains of the original concept. The beautiful couple’s enthusiasm is infectious, and we get a sense that the Bloomingdale’s customer is someone not only of impeccable taste, but who loves to have fun. For them shopping itself is a party, and a DJ spinning tunes confirms this.n nOne of the themes ‘Happening Holidays‘ explores is the tie-in between Bloomingdale’s digital catalog and their in-store experience. Through split screen visuals Sasha connects her characters engaging with products in the store and finding them online. It speaks directly to the way we live and shop now, and integrates Bloomingdale’s online experience beautifully. “Bloomingdale’s creative director Audrey Nizen and I began to discuss this notion of the virtual door and how we could bridge this aspect of their business into the creative seamlessly. This is how we began to travel down the road of interweaving our lead character pre shopping on her iPad.” Sasha connects life and virtual reality by capturing her characters accessing Bloomingdale’s iCatalog app on their iPad, and gifting on-the-go with the Bloomingdale’s Big Brown Bag app for iPhone. n nSasha has brought the brand to life with her storytelling talents in her previous work for Bloomingdale’s, and ‘Happening Holidays‘ is no different. The spot is simultaneously happy, upbeat, and cool, while conveying the idea that Bloomingdale’s is the place to shop for gift giving. Set to catchy energetic music, Sasha perfectly captures the feel good vibe of holiday shopping in clever and whimsical tones. “I really tried to capture the romance that one feels when they are caught up in the shopping moment- the way the imagination is sparked when we lay our eyes on an object of desire.”nnCreditsnClient: Bloomingdale’snTitle: ‘Happening Holidays‘nnProduction: Lost Highway FilmsnDirector: Sasha LevinsonnExecutive Producer: Marc RosenbergnProducer: Barry Fink nnEditorial: wild(child)nnLost Highway Films is a television & film production company specializing in commercials, webisodes, internet content, virals, and promos. LHF understands client’s goals creatively and can provide amazing production value and support. Director Sasha Levinson rounds out the LHF roster comprised of Todd Bellanca, Caitlin Felton, Elma Garcia, Eddy Chu, Michael Patterson, and Peter Rabot. For further information contact LHF call 212.242.7400, e-mail here or visit our website at www.losthighwayfilms.com.
Contact:
Brandon Rosenberg Lost Highway Films In House Sales o.212.242.7400 c.917.744.5669 Contact Brandon via email www.losthighwayfilms.com
Contact:Lisa Schreiber-Naber Boardalicious West Coast Sales o.310.376.8656 c.310.480.4596 Contact Lisa via email www.boardalicious.com
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Bobola Oniwura
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industry’s most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwura’s work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industry’s films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More
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