Director Sasha Levinson has created a striking & energetic spot for Bloomingdale’s capturing what the holiday shopping season is all about. ‘Happening Holidays‘ recreates the fun and festive excitement of finding the perfect gift for loved ones. The last of a series of 9 branding and promotional videos for the retail giant, Sasha has gotten the opportunity to explore the world of Bloomingdale’s intimately. nn
nHer latest work for the holiday season can be found online here.n nThe spot begins with a beautiful couple entering Bloomingdale’s 59th street flagship location, eager to start their shopping frenzy. “I came up with the concept titled, “In One Door”.” Bloomingdale’s..loved the idea of shooting in the iconic 59th street store” says Sasha. We follow them on their adventure through different departments, crossing items off their long list, while exploring gift categories of tech fashion, luxury, cosmetics, men’s gifts, and shimmery evening wear. The couple even indulges in a few gifts for themselves. “The idea was to follow a glamorous couple, almost a modern day Carrie and Big(Sex & the City), on a romp through the store as they cross everyone off of their insanely diverse holiday gift list.” Sasha explains of the original concept. The beautiful couple’s enthusiasm is infectious, and we get a sense that the Bloomingdale’s customer is someone not only of impeccable taste, but who loves to have fun. For them shopping itself is a party, and a DJ spinning tunes confirms this.n nOne of the themes ‘Happening Holidays‘ explores is the tie-in between Bloomingdale’s digital catalog and their in-store experience. Through split screen visuals Sasha connects her characters engaging with products in the store and finding them online. It speaks directly to the way we live and shop now, and integrates Bloomingdale’s online experience beautifully. “Bloomingdale’s creative director Audrey Nizen and I began to discuss this notion of the virtual door and how we could bridge this aspect of their business into the creative seamlessly. This is how we began to travel down the road of interweaving our lead character pre shopping on her iPad.” Sasha connects life and virtual reality by capturing her characters accessing Bloomingdale’s iCatalog app on their iPad, and gifting on-the-go with the Bloomingdale’s Big Brown Bag app for iPhone. n nSasha has brought the brand to life with her storytelling talents in her previous work for Bloomingdale’s, and ‘Happening Holidays‘ is no different. The spot is simultaneously happy, upbeat, and cool, while conveying the idea that Bloomingdale’s is the place to shop for gift giving. Set to catchy energetic music, Sasha perfectly captures the feel good vibe of holiday shopping in clever and whimsical tones. “I really tried to capture the romance that one feels when they are caught up in the shopping moment- the way the imagination is sparked when we lay our eyes on an object of desire.”nnCreditsnClient: Bloomingdale’snTitle: ‘Happening Holidays‘nnProduction: Lost Highway FilmsnDirector: Sasha LevinsonnExecutive Producer: Marc RosenbergnProducer: Barry Fink nnEditorial: wild(child)nnLost Highway Films is a television & film production company specializing in commercials, webisodes, internet content, virals, and promos. LHF understands client’s goals creatively and can provide amazing production value and support. Director Sasha Levinson rounds out the LHF roster comprised of Todd Bellanca, Caitlin Felton, Elma Garcia, Eddy Chu, Michael Patterson, and Peter Rabot. For further information contact LHF call 212.242.7400, e-mail here or visit our website at www.losthighwayfilms.com.
Contact:
Brandon Rosenberg Lost Highway Films In House Sales o.212.242.7400 c.917.744.5669 Contact Brandon via email www.losthighwayfilms.com
Contact:Lisa Schreiber-Naber Boardalicious West Coast Sales o.310.376.8656 c.310.480.4596 Contact Lisa via email www.boardalicious.com
Liz Charky Directs a Playful and Reflective Video For Henry Hall’s “Tiny Door”
Henry Hall - Tiny Door
Directed by Liz Charky, the music video for Henry Hall’s ‘Tiny Door’ is a playful and profound exploration of the song’s intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimes psychedelic scenes. “I am a huge fan of love songs that have an unusual, hyper-specific perspective on love,” says Hall. “That’s what I wanted to do with ‘Tiny Door.’ It’s about loving someone unconditionally while recognizing that love is something that isn’t always straightforward — I think that’s something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it — that’s really portrayed well by Liz, and Ellin Aldana, our cinematographer.” Charky explains, “When I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way – with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating. In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More
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