Verizon's "Potential of Us" social media campaign challenges communities to reach their full potential, with the help of Verizon products and services. Ruben Latre of Hostage Films was tapped to direct and photograph the commercial and print assets for the campaign, which features Keke Palmer and Morris Chestnut engaging communities with challenges that connect people and inspire change. In addition to appearing in the campaign, Keke Palmer will be included in live events bringing technology to communities.  In Palmer’s interview, she speaks to her personal journey to stardom and how important her network of supporters has been to her success.  Morris Chestnut's challenge involves making communities healthier by encouraging physical activity and can be seen sporting a Fitbit. The spots were filmed on location in Los Angeles.
Known for his visual style, Ruben Latre has also directed work for Travelers Insurance, Samsung, Chumak Juice, Sacyr and Pfizer and collaborated with agencies including Y&R, McCann, Ogilvy and Leo Burnett. He won Best New Director at APCP for a spot paying tribute to Ridley Scott’s Alien. He was shortlisted at AICP for Best Cinematography on a commercial he Directed and DPed for TMG Health. He has served as a judge for Sony's PROduction Awards and been featured in Shoot's New Director's Series.
Hostage Films is a Certified Women Owned Business whose clients include Ralph Lauren, Samsung, Pfizer, Microsoft, and Boehringer Ingelheim.  Melissa Beth, EP of Hostage is a member of the Women Presidents' Organization. For more on Hostage films, please visit: or