In the latest global broadcast and digital campaign for Garmin's new Vivoactive 3 smartwatch, LightHouse Films director Romain Quirot creates a world within our own by infusing reality with a touch of magic. An homage to the French director Jacques Demy and the visual style of Wes Anderson, this commercial plays out like a choreographed ballet as various characters effortlessly use their Vivoactive 3 smartwatch while the camera follows right along.
The spot opens on a girl running alongside the beach, then paying for a bottle of water with her smartwatch in one swift motion. We glide past the runner and are taken away by a group of matching cyclists who all look to their smartwatch in unison. The camera continues and we visit a peaceful yogi, focusing in on her watch’s low stress levels, when suddenly the stress levels surge, and we pull out to reveal a distressed dog walker being dragged by seven tiny dachshunds. A distracted waiter observes the scene, causing him to spill water over his guest’s waterproof smartwatch. We close with a man checking his rep count on a Venice Beach look-alike when an Uber alert conveniently pops up on the watch’s interface.
Thibaut Estellon, EP/Partner of LightHouse Films, says, “We were really excited to get this board from Garmin. Their team isn’t afraid to take bold creative risks, even on a campaign this large, which was truly refreshing. Romain was able to bring his incredible intuition for light visual comedy to this board, and successfully created a micro-world with his refined eye for art and talent direction.”
Matt Bowe, Creative Director for Garmin International, says that, “Romain and LightHouse were the perfect partners to bring this vision to life. We wanted to create a feeling of continuous movement and show a community of active people all “beating yesterday” in their own way. Romain’s fresh ideas and visual storytelling abilities helped us communicate Garmin’s breakthrough wearable technology in a fun, approachable way.”
Cinematic Vignettes And Searning Pharma-Style Creative Delivers Boldly In New VA Substance Use Disorder PSAs
A new campaign for The U.S. Department of Veteran Affairs, produced and directed by The Fackrell Brothers
Open Swim’s Bradley J. Ross Commandeers New Campaign Highlighting Real-Life Wellness Stories For Nutrafol
Open Swim’s Director/Founder Bradley J. Ross utilizes a bespoke model to fulfill Nutrafol’s need for varied content across channels. The new work is focused on real stories...
Sonic Union Goes To The Super Bowl With Multiple Spots
Sonic Union is honored to have been the sound partner for 9 spots, two teasers and a radio promotion for this year’s Super Bowl adstravaganza.
Flesh and Bones’ Director Aaron Ray Fights For Fair Play in “Victory” For Skillz.
Director Aaron Ray, of mixed media production company Flesh and Bones, partnered with mobile gaming company Skillz to create an...
Réalité Directors Cut for Lexus “Electrified”
Batteries are fully powered on this campaign launching Lexus’ electric vehicles, Jason and Alba from Réalité inject energy into the brand’s vitalising...
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More