The fun, lighthearted campaign, helmed by up and coming director Kiran, features two spots, one focused on a group of kids post trick-or-treating and comparing their candy “loot,” and the other on a mom discussing her daughter’s future career ambitions in the most tenderhearted way. The campaign tag encourages people to truly “Own Halloween.”
GO Intellectual Capital, an innovator in business growth services partnered with HalloweenCostumes.com, a sub-brand of Fun.com based in Mankato, MN for the Halloween television campaign. HalloweenCostumes.com is a leading online retailer for costumes and Halloween related accessories. This is their first venture into television advertising.
The objectives of the campaign were to increase brand awareness and drive additional traffic to HalloweenCostumes.com during the Halloween season. Cut down versions of the spots also support digital advertising efforts that HalloweenCostumes.com has traditionally utilized. The campaign has a heavy rotation on cable networks through the month of October in 19 key US markets.
- The spots were produced by Amy Krause Produces, in association with Raucous Content.
- They were directed by Kiran, a seasoned agency creative, recently featured on SHOOT Magazine’s 2017 New Directors Showcase, and shortlisted for Best New Director at the Kinsale Shark Awards in Ireland, and the London International Awards.
- Hawke Media led the media planning and buying.
- Paul English and Merle Marting led the creative and media direction for GO.
