Promising 2019 as the most disruptive and transformative year in the history of media in Hollywood, the Advanced Imaging Society (A.I.S.) has welcomed Ramy Katrib, CEO and founder of DigitalFilm Tree, to the non-profit’s Board of Governors. Founded in 2009 in Encino, California, the A.I.S. includes major M&E studios and technology companies like DreamWorks Animation Studios, Pixar Animation Studios, Walt Disney Studios Motion Pictures, Warner Bros., Marvel, Sony Pictures Entertainment, NBC Entertainment, Fox, Dolby Labs, DTS Inc., and others.
”Each year The Society invites a distinguished group of our industry’s leaders to set the course for our members and the wider community as we navigate the rapidly changing entertainment environment,” comments Jim Chabin, President, The Advanced Imaging Society, on Katrib’s newfound role on the A.I.S. Board of Governors. "Ramy Katrib brings expertise and a deep understanding of the market forces at work in 2019, and we are gratified he now joins our leadership.”
“A.I.S. represents a focus on the imaging side of our industry and the technologies that will be in play now, and into the future,” Katrib reciprocates about his enthusiasm for the association. “AIS continues developing relationships with members who are already applying the latest concepts in production, like game-engine motion capture and other advancements where traditional production techniques, like lighting and imaging, are now commingling with ever advancing game engine cinematic capabilities.”
Celebrating their 10th anniversary, the association’s annual “On The Lot” conference ran symposiums, meet-and-greets, and discussions over three days this last December 12-14th at several affiliated locations: Paramount Studios in Hollywood, The Microsoft Metastage at Culver Studios, and the brand new Google Offices within the Spruce Goose Hangar 15 found in Playa Vista.
Katrib, who led a lively discussion with industry stalwarts Mary Duda, Ann Greenberg and Mariana Acuña on the latest efficiencies available to modern asset management, followed the opening keynote at On The Lot with the first panel discussion, “A.I. and YOU: Machine Learning to Power Your Production”. AI has been finding itself incorporated into background technologies on everything from live sports to events like the Grammys.
“I truly believe we can connect the production and imaging process to post production in a more seamless way, a more efficient way, that's mutually beneficial,” he continues on his new role at the Advanced Imaging Society. With interests in the burgeoning fields of VR, AR, 3D, Cloud, IP, Realtime and Virtual Storytelling, Katrib and DigitalFilm Tree, known informally as DFT, have pioneered nearly two decades of digital post, from software services to file based to cloud based to IP based workflows in Los Angeles.
"There are the workflows that represent traditional imaging, and on the other side of the continuum, are newer notions that you can image something entirely from within a game engine, create an entire world, and have adjustable camera perspectives, or living sets, and other advantages. We're proposing not to create additional content for VR headsets, or to create games, but rather to use technology, like Unity, a game engine, to further empower traditional productions and storytellers."
From remote cloud management to object storage and archival needs, the company also provides a variety of customizable technical services for professional and collaborative VFX, color grade and edit possibilities. ProStack, for example, is their award-winning, high security post platform to enable instantly accessible, globally deployable production and post services like transcode and transport from a private, high-density cloud storage system.
Katrib and DigitalFilm Tree join post production and mixed reality members in the A.I.S. including Technicolor, NVIDIA, Dell, Cisco, HP, Samsung VR, Futurism Entertainment, AR Wall, OpenDrives, Rays3D, and more. Recent credits for DFT include NCIS: Los Angeles, Wrecked, The 100, and Roseanne.
Serving thousands of professional participants in over 20 countries, the A.I.S. has chapters in the U.S., China, Japan, Canada, the E.U., India and the U.K. On January 30th, the Advanced Imaging Society will present their yearly Lumiere Awards for best motion picture, TV, VR, AR and XR content.
About DIGITALFILM TREE
DigitalFilm Tree is an award-winning post production and software development company. Over 17 years ago, DFT was the first to pioneer file-based workflows on projects like Cold Mountain and Scrubs. Today DFT is the leading provider of cloud-based post services and software solutions in media and entertainment. DFT champions a multidisciplinary environment of world-class creative and technical talent, working hand in hand to provide clients like ABC, A&E, CBS, HBO, Fox, Netflix, Turner, and Warner Bros. an unparalleled user experience.
For more information please visit: www.digitalfilmtree.com
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
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