Industry Vet Joins Award Winning Innovator
DigitalFilm Tree, a leading post-production innovator and software development company has announced that Nancy Jundi has joined their award-winning team as chief operational officer.
Jundi brings a wealth of experience to her new role, with over 20 years of experience guiding entertainment and technology companies (both start-up and global reach) through exceptional growth challenges. She has been an outside consultant to DFT since 2014 and will now be based in DFT’s Los Angeles headquarters, where she will join Founder and CEO Ramy Katrib in pioneering revolutionary new offerings for DFT and the industry.
“DigitalFilm Tree has always been education and evolution forward,” says Jundi. “Ramy and DFT pioneered the adoption of file-based post and IT workflows as well as the elevation Final Cut Pro for professional film and television editorial. There are few companies that have avoided grave technological pitfalls or pigeonholes the way DFT has across 20 plus years. It’s a great honor and privilege to be with this team as we once again alter the landscape of our business and how storytellers bring their work to life.”
Jundi began her career in investment banking and asset protection before segueing into the entertainment industry. Her experience includes leading sales and marketing at Runaway Edit during its acquisition by The Post Group, where she then joined the team as director of marketing and communications to unify the end-to-end post facilities into TPG’s singular brand narrative. She later co-founded ModeHQ (acquired by Pacific Post) before transitioning into technology and SaaS companies.
Since 2012, Jundi’s versatility has allowed her to serve as a consultant to companies in industries as varied as financial technology, healthcare, eCommerce, and entertainment, with brands such as LAbite/GrubHub, Traffic Zoom, and GoBoon. Most recently, she served as interim senior management for CareerArc, where her contributions helped them to secure $30 million in growth equity.
Jundi is also a respected lecturer and writer—having spoken at Pepperdine, SXSW, and The L.A. Film Festival, as well as contributed to ACE’s CinemaEditor Magazine and Post Magazine—who is committed to furthering professional education and knowledge-sharing with the next generation. Elsewhere, she is an active volunteer with Together We Rise, and the founder of HumanToo, an outreach program serving homeless communities across America.
“Nancy is simply one of the smartest and most creative thinkers I know,” says Katrib. “She is the rare interdisciplinary – the creative and technological thinker that can exist in both arenas with clarity and tenacity. We are fortunate to have her insight and talent at this exciting juncture of our company’s growth.”
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More