Drawing from his past expertise in recruiting creative/digital talent, and producing for top advertising agencies, Digital Producer Shaz Sedighzadeh recently wrapped up his time at Crispin Porter + Bogusky(CP+B) to launch <a href="www.thesupply.com.>The Supply, a resource representation entity for digital and creative talent.
“The world of traditional staffing, simply matching keywords on a resume, has been a working model for some time, and may continue to be in some capacity. But in the digital advertising world today, things are shifting way too fast to solely be supported by the standard candidate sourcing methods,” Sedighzadeh said. “Talent specialists and reps now need to think like experienced digital producers and strategists; they need to ‘get it’, knowing what the project/campaign consists of, what type/level of specific talent is needed, matching resources with the timeline/budget, identifying what design aesthetic needs to be applied, whether it’s a job for a vendor or a couple of freelancers, and the list goes on.”
With a clear understanding of the digital space, strong industry connections, and proven working relationships with some of the best talent out there, <a href="www.thesupply.com.>The Supply can accurately provide clients with the desired Integrated Producers, Creative Developers, Strategists, Creative Technologists, Creatives, Digital Designers, and any of those crazy new age agency titles. This goes for individual projects, full-time staff hires and even small team builds. And with knowledge of some of the best gigs at the top-performing agencies and shops, many under the radar, <a href="www.thesupply.com.>The Supply looks out for, and connects its talent with opportunities that fit their passions.
<a href="www.thesupply.com.>The Supply will be a constantly evolving entity. Identifying strong talent is something it will always do, but the manner in which it’s done will be very fluid. For example; placing proven small freelance teams, recommending fitting vendor options, supplying research/reference material, and many other resourceful added value support is on the list of things <a href="www.thesupply.com.>The Supply loves to do, and has done successfully in the past.
The founder, Shaz, is greatly positioned for this role, having been deeply involved with researching emerging technology for years, managing digital projects of all types, and successfully managing relationships with vendors and individual talent over the course of his career. Most recently, he has produced top digital work at CP+B and Tool of North America for clients that include Old Navy, Coke Zero, Microsoft Windows, Jose Cuervo, Sprint, Hotels.com, and more. Prior to that, Sedighzadeh was getting his feet wet in a wide range of digital roles: Digital Account Management, Search Marketing, Interactive Recruiting, and more.
More details about Sedighzadeh can be found at www.shazcreative.com and <a href="www.thesupply.com.>The Supply at www.thesupply.com.